TikTok Shop - External Affairs Manager

Global E-Commerce's Governance and Experience (GNE) team is responsible for building a safe, trusted, and compliant marketplace for buyers, sellers, and creators around the world.Established in 2025, the External Affairs team serves as the external voice of GNE. The team works to strengthen TikTok Shop's reputation by building trusted relationships with regulators, industry associations, rights holders, trade organizations, and global brands. Through these partnerships, the team helps shape scalable governance programs, enhances regulatory engagement, and ensures external feedback is translated into meaningful operational improvementWe are seeking an External Affairs Program Manager to support strategic engagement with external stakeholders while driving governance and operational excellence across the organization. This individual will serve as a key bridge between external partners and internal cross-functional teams, helping translate evolving regulatory expectations and industry feedback into scalable programs, policies, and operational processes.The role combines strong program management skills with experience navigating regulatory environments, stakeholder management, and governance frameworks in a fast-paced, global organization.Responsibilities:- Represent Governance & Experience (GNE) in external engagements alongside Government Relations, Public Relations, and Brand Relations teams to build and maintain trust relationships, in particular in the areas of Intellectual Property and Product Safety.- Design, implement, and continuously improve governance frameworks, operating models, and standard operating procedures (SOPs) to support external stakeholder engagement at scale.- Partner closely with cross-functional teams, including but not limited to Listings & IPR, Regulatory Compliance, Legal and Public Policy teams, to drive alignment and execute strategic initiatives.- Gather, assess, and communicate external stakeholder feedback, translating regulatory expectations and industry insights into operational improvements and policy enhancements.- Drive cross-functional programs that strengthen compliance, improve governance, and enhance trust with regulators and external partners globally.- Identify emerging regulatory trends, risks, and stakeholder concerns, proactively recommending scalable solutions and mitigation strategies.- Coordinate global initiatives that reinforce TikTok Shop's reputation and strengthen engagement with regulators and industry partners.- Develop mechanisms, reporting, and governance processes to measure the effectiveness of external engagement programs and ensure consistent execution across regions.Minimum Qualification(s):- Bachelor's degree or equivalent practical experience.- 5+ years of experience in regulatory compliance, public policy, trust & safety, governance, or a related field.- 3+ years of experience leading cross-functional programs, operations, governance, or process improvement initiatives.- Experience developing governance frameworks, operational processes, and standard operating procedures (SOPs).- Demonstrated ability to influence and drive alignment across multiple cross-functional stakeholders without direct authority.- Experience managing complex, ambiguous projects in a fast-paced, global environment.- Strong analytical, communication, and stakeholder management skills, with the ability to translate complex regulatory requirements into scalable operational solutions.Preferred Qualification(s):- Experience engaging directly with regulators, government agencies, rights owners, or industry associations.- Experience within e-commerce, marketplaces, technology, trust & safety, product compliance, or regulatory affairs.- Experience working in highly regulated industries or multinational organizations.- Experience managing executive-level stakeholder relationships and representing an organization in external forums.- Familiarity with intellectual property, product safety, consumer protection, or marketplace governance.Req ID: A32838