CTtransit Brand & Communications Manager

CTtransit Brand & Communications Manager

The CTtransit Brand & Communications Manager is a dynamic specialist who will help develop and implement brand strategies, manage communications initiatives, and ensure brand consistency across all channels. This role requires a strategic thinker with a passion for storytelling, a keen eye for design, and a strong understanding of consumer behavior and market trends.

Examples Of Duties

1. Develop and execute comprehensive brand strategies to enhance brand awareness, equity, and positioning in the market.

2. Create and manage brand guidelines, ensuring consistent brand representation across all touchpoints, including digital, print, and in-person interactions.

3. Collaborate with cross-functional teams to develop integrated marketing campaigns that align with the brand's messaging and objectives.

4. Lead the development of creative assets, including visual content, copywriting, and multimedia materials that resonate with the target audience.

5. Monitor market trends, conduct consumer research, and analyze brand performance metrics to identify opportunities for brand growth and improvement.

6. Support public relations and community engagement efforts to maintain a positive brand image, including media relations, press releases, and crisis communications, public meetings/hearings.

7. Collaborate with multi-media to create a dynamic company social media presence, engaging with followers and developing content that reflects the brand's voice and values.

8. Coordinate with external agencies and vendors to execute marketing initiatives, ensuring brand alignment and quality standards.

9. Support internal stakeholders by providing brand education and guidance, ensuring that all employees embody the brand's values and messaging in their interactions.

10. Measure and report on the success of brand and communications initiatives, providing insights and recommendations for continuous improvement.

11. Assists with the management of social media, ensure brand consistency across all communication channels, and exceptional customer experience for riders through informed and relevant messaging.

12. Assists in overseeing the creation and implementation of monthly Editorial Calendar for cross reference with social media and internal communication which includes input from HR, finance, transportation, planning, and safety & security departments.

13. Partner with Customer Service to gain customer feedback in real time and showcase via social media platforms and website.

14. Assists in managing customer-related communications and CTDOT to ensure exceptional and positive CX that includes but is not limited to alerts related to detours, cut trips, and other service impacts.

15. Assists in supporting Marketing production on an as needed basis. This work may occur beyond the traditional working days/hours and shared with team members.

16. Assist other departments and divisions as assigned.

17. Assists in managing problems and emergencies as needed.

18. Work cooperatively with all levels of personnel.

19. Attends in-service training, seminars or other opportunities for professional development as made available by the Agency. Provides training for Agency personnel as required. Actively participates in staff meetings, trainings, etc.

20. Has thorough working knowledge of Agency policies and procedures, and collective bargaining agreements.

21. Will participate in the interview process, and the selection process for new positions or contractors.

Work Schedule & Availability 22. This position requires flexibility to support agency activities and events that may occur during evenings, weekends, and early mornings. Candidates should be comfortable adapting to a dynamic schedule that reflects the rhythm of community engagement and organizational priorities.

Editorial Leadership 23. Serves as the lead for content development and visual layout of the agency's quarterly magazine. This includes setting editorial tone, coordinating contributors, and ensuring the final publication reflects brand standards and storytelling goals.

Physical Requirements 24. The role involves periods of standing, walking, and occasional stooping. Candidates must be able to lift and carry materials weighing between 25–50 lbs., including event supplies, printed collateral, and display items.

Qualifications

Minimum possession of a bachelor's degree in marketing, journalism, communications, or a closely related field and seven (7) years of relevant work experience is required. A master's degree is preferred.

An equivalent combination of education and work experience on a year for year basis can be substituted for the 4-year degree requirement.

Experience working in a union environment is preferred.

Strong understanding of branding principles, marketing strategies, and consumer behavior.

Demonstrates strong leadership skills who takes initiative, self-motivated, collaborative, and inspires others.

Ability to demonstrate portfolio of successful social media and/or Intranet posts complemented with an understanding of the public transportation industry or customer relations, preferred.

Strategic planning, a consultative approach with ability to bring fresh ideas, devise tactics to raise brand awareness, and increase customer base in existing and evolving transit markets. Bilingual in Spanish a plus.

Experience managing social media platforms, content creation, and community engagement.

Relevant experience creating and implementing marketing campaigns to achieve KPIs.

Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.

Proficient in design tools, software programs (office suite) and ability to quickly learn Canva, Adobe Creative or other relevant programs as needed.

Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.

Must be able to handle confidential information.

The ability to make independent judgement and decisions when needed.

The ability to prioritize projects and to work both independently and in a team environment.

Ability to work in a fast-paced environment, to multitask, ability to conduct training when necessary.

A valid Driver's License is required. Individual may be required to travel in the course of their daily work.

Demonstrated ability to communicate clearly, build commitment to goals, offer instruction, with excellent written and verbal communication skills, interpersonal skills, tact, and diplomacy.