Senior HR Business Partner

LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry. We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth. Position Title : Senior Creator Success Partner (Coach) Location: US- Remote Reports To: Senior Manager, Creator Success About the role The Senior Creator Success Partner (CSP / Coach) is a highly strategic, senior-level, high-touch role responsible for driving growth, retention, and satisfaction for a defined cohort of LTK’s most valuable and complex creator partnerships.This role combines strategic coaching, data-driven insights, and proactive relationship management to help creators grow their businesses and deepen their partnership with LTK.The role alsodefines, scales, and continuously raises the standard of creator coaching across Account Executives and other creator-facing teams. You will serve as a trusted advisor and thought partner to creators, collaborating closely with Account Executives and cross-functional teams to deliver a best-in-class creator experience for long-term success.This role requires strong executive presence, sound judgment, the ability to draw on prior creator and agency relationships and experiences to make informed decisions, and a proven ability to build trust and durable partnerships. Key measures of success: creator revenue growth, creator satisfaction, platform adoption, platform loyalty and retention within assigned segments,and measurable impact on team-wide coaching quality and creator outcomes at scale. How you will make an impact 1. Creator Relationship Management & Coaching Own a portfolio of high-value creators (e.g., Top 50 / Diamond, upper-tier, or other highly strategic creators) and act as their senior strategic advisor. Deliver high-quality coaching that engages and educates creators, increases performance, and drives incremental revenue across their LTK business. Develop deep, long-term relationships through consistent, value-added communication tailored to each creator’s preferences, business maturity, and growth goals. Partner with creators to define goals, identify opportunities, and co-create strategic plans that align with their brand, audience, and revenue targets. Proactively surface trends, risks, and opportunities; intervene early when performance declines or splitting occurs with clear talk tracks, action plans, and follow-through. Lead the most nuanced, high-visibility creator situations with confidence, including business risk, performance shifts, and cross-functional escalations. 2. Data-Driven Insights & Performance Management Leverage AI tools, including Glean, to build scalable agents and coaching plans for AEs, analyze performance and workflow data, and surface actionable insights that improve seller effectiveness and decision-making. Monitor daily and weekly performance across key metrics (earnings, traffic sources, retailer mix, conversion, ranking, collab volume, etc.) for your creator cohort. Establish and track KPIs for each creator along the path to success, ensuring clear visibility into what good looks like at each stage of the journey. Lead or co-host 1:1 meetings with monthly performance check-ins, QBRs, and end-of-year recaps to tell a compelling performance story and align creators on the strategies that will grow their LTK business. Identify patterns across your portfolio and translate them into scalable playbooks and best practices for internal and external use. Synthesize creator, retailer, and performance signals into strategic recommendations that influence segment strategy, creator prioritization, and coaching investments. 3. Creator Education, Enablement & Programming Design and deliver a blended learning experience for this cohort of creators, including 1:1 sessions, virtual sessions, webinars, office hours, self-paced resources, and event-based programming, including marquee creator experiences such as LTK Con, Platinum Summit, and other key field and virtual events. Build or adapt templates, talk tracks, and content (e.g., coaching decks, New Year planning resources, Holiday strategy decks) that AEs and broader teams can use with upper-segment creators at scale. Maintain and continuously improve a Creator Resource / Coaching Hub, capturing the latest strategies, slides, talk tracks, and examples informed by live creator feedback and results. Meaningfully shape senior-level programming for top creators, ensuring content is strategic, scalable, and aligned to business priorities. 4. Cross-Functional Collaboration & Advocacy Partner closely with Account Executives to ensure aligned creator strategy, unified communication, and clear division of responsibilities between AE and Coach / CSP roles. Collaborate with Product, Insights & Analytics, Support, and Brand Partnerships to escalate creator needs, remove blockers, and close feedback loops. Represent the voice of your creator segment in internal forums, highlighting trends, pain points, and opportunities to refine LTK’s product, programs, and policies. Contribute to cross-functional initiatives (summits, webinars, campaigns, pilot programs) that deepen creator engagement and demonstrate LTK’s long-term partnership value. Influence cross-functional stakeholders in Product, Brand, Support and more through data-backed recommendations and creator insight, helping shape decisions that improve the creator experience and business outcomes. 5. Program & Process Excellence Codify what works into repeatable playbooks, certifications, and enablement for AEs and other internal partners. Track and document all key creator interactions, decisions, and outcomes in agreed systems, maintaining a reliable source of truth for the broader team. Identify gaps in process, tooling, and creator support, and proactively design more scalable, effective ways of working. Mentor peers and help elevate the quality of creator coaching across the team through examples, feedback, and shared best practices. What you will bring to LTK 7+ years of experience in the Creator Commerce industry with an emphasis on Creator/Influencer Management, Coaching, or a related client-facing role, ideally within an online marketplace or platform Demonstrated success coaching senior stakeholders (e.g., founders, creators, executives) using data and insights to drive meaningful behavior change and revenue outcomes. Proven ability to meet and exceed growth, retention, and revenue targets across a portfolio of accounts or creators. Strong executive presence and storytelling skills—comfortable leading strategic conversations, delivering decks, and presenting to top-tier talent in both virtual and in-person settings. Excellent written and verbal communication, with the ability to quickly synthesize complex data and translate it into clear, coaching unlocks and actionable next steps for creators High degree of ownership, organization, and follow-through, with experience managing a book of business and prioritizing across many relationships, initiatives, and deadlines. Strong collaboration and problem-solving skills, including cross-functional work to resolve complex issues. Experience with CRM and enablement tools (e.g., HubSpot or similar), analytics dashboards, presentation tools (Google Slides, etc.) and AI (Glean, etc). Track record of operating independently, exercising strong judgment, and leading through ambiguity in evolving environments. Ability to influence without authority across cross-functional teams and drive alignment around creator strategy. Established experience leveraging prior relationships with creators, agencies, and key stakeholders to inform judgment, accelerate context, and strengthen strategic decision-making. Proven ability to build trust, credibility, and long-term partnerships through strong relationship management with creators and agencies. Experience serving as a senior point of contact for escalated, sensitive, or high-stakes creator relationships. A mindset focused on seizing opportunities and moving with urgency Dedication to fierce prioritization and operational excellence Adaptability to a dynamic, fast-moving environment A growth mindset and openness to feedback Nice to Have Direct experience working with top-tier creators or talent (e.g., key accounts, VIP/enterprise clients) in a coaching, consulting, or strategic account role. Background building or scaling educational programs (webinars, office hours, curriculum, certifications) for external customers or partners. Familiarity with the creator economy, social platforms, and affiliate/commission-based revenue models. Experience operating in a fast-paced, evolving environment where roles, processes, and playbooks are actively being designed and iterated. Success in This Role Looks Like Your creators consistently grow revenue and engagement on LTK while viewing you as a trusted advisor and strategic partner. Account Executives and cross-functional partners see you as a go-to collaborator who elevates strategy and execution for top creators. You contribute to repeatable playbooks, frameworks, and content that raise the bar for coaching and creator support across the organization. You are recognized as a leader within the team who improves not only creator outcomes, but also the quality, consistency, and scalability of how LTK supports its top creators. #LI-A What we offer for full-time salaried employees The opportunity to be part of the leading global company in creator commerce A remote-first, productivity-first environment Competitive compensation and benefits package to meet the needs of you and your family 401(k) with LTK company matching Medical Insurance, Vision Insurance, Dental Insurance Paid Maternity Leave and Paid Paternity Leave Summer Fridays and Flexible PTO For temporary full-time employees, benefits eligibility may vary About LTK Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $5 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents. Our mission To empower the world’s premium lifestyle Creators to achieve maximum economic success. Our values Here to win Commit to the journey Work well Commitment to diversity LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture. For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment. Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees . LTK is an Equal Opportunity Employer. #LI-Remote