Senior Marketing Specialist

Risk Placement Services (RPS) is one of the nation’s largest specialty insurance product distributors, partnering with top-rated carriers to develop comprehensive coverage solutions for our clients. Our success is driven by a culture of teamwork, innovation, and responsiveness. Through RPS Regency, we have been a recognized leader in the formation and administration of Self‑Insured Group (SIG) Funds for more than 34 years and currently administer eight Michigan‑based SIG funds. The Senior Marketing Specialist plays a vital role in supporting the growth, visibility, and long‑term success of RPS Regency’s self‑insured group programs. This client‑facing position collaborates closely with insurance agents, trade associations, vendors, fund members, and internal stakeholders to develop and execute strategic marketing initiatives that increase awareness, strengthen engagement, and drive program participation. Reporting to the Area Vice President of Marketing, the Senior Marketing Specialist leads marketing projects from concept through execution while managing multiple priorities and deadlines. The role ensures the delivery of clear, compelling, and consistent communications across digital, print, event, and in‑person channels while maintaining the highest standards of quality and professionalism. Key Responsibilities Lead and execute marketing initiatives that support membership growth, retention, and engagement across self‑insured group programs. Develop and manage marketing campaigns across digital, print, social media, email, and event platforms. Coordinate and support industry conferences, annual meetings, educational programs, trade shows, and client appreciation events. Create compelling marketing materials, presentations, newsletters, promotional pieces, and member communications. Serve as a key point of contact for insurance agents, association partners, vendors, and fund members. Manage marketing projects from planning through implementation while ensuring deadlines and objectives are met. Monitor campaign performance and provide recommendations for continuous improvement. Maintain brand consistency across all marketing and communication channels. Collaborate with leadership and cross‑functional teams to identify and implement marketing opportunities that support strategic business objectives. Education & Experience Bachelor’s degree in Marketing, Communications, Business, or a related field required. Minimum of five years of progressive experience in marketing, advertising, communications, or a related business environment. Experience within the insurance industry, risk management, association management, or other professional services organizations is preferred. Demonstrated success managing multiple marketing initiatives, events, campaigns, and stakeholder relationships simultaneously. Skills & Strengths Exceptional organizational and project management skills with the ability to prioritize and manage multiple deadlines in a fast‑paced environment. Strong written and verbal communication skills, including the ability to develop professional marketing content and communicate effectively with clients, agents, vendors, and association partners. Customer‑focused mindset with a commitment to delivering exceptional service and building strong business relationships. High attention to detail and accuracy, with experience utilizing databases, CRM systems, marketing automation platforms, and reporting tools. Strong analytical and problem‑solving abilities, including the capability to evaluate campaign effectiveness and identify opportunities for growth and improvement. Confident presenter who can effectively communicate program features, benefits, procedures, and value propositions to diverse audiences. Self‑motivated, proactive, and adaptable with the ability to work independently while contributing as a collaborative member of a team. Proficient in Microsoft Office applications, marketing software platforms, social media tools, and digital communication technologies. This position offers a hybrid work arrangement, combining in‑office collaboration with remote work flexibility. Occasional travel throughout Michigan is required to support member meetings, association programs, conferences, trade shows, and marketing events. Expected travel averages approximately three to four trips per month, primarily consisting of same‑day business travel. Limited overnight travel may be required, typically ranging from two to four trips annually. Why Join RPS Regency? At RPS Regency, you will have the opportunity to make a meaningful impact on organizations across Michigan while working in a collaborative, entrepreneurial environment. You will help drive the growth and success of established self‑insured group programs, build lasting relationships with industry leaders, and contribute to innovative marketing initiatives that support our members, agents, and business partners. This role is ideal for a marketing professional who enjoys relationship‑building, strategic project management, event coordination, and creating impactful marketing programs that drive measurable results. #J-18808-Ljbffr