Digital Marketing Operations Manager

Digital Marketing Operations Manager

Top skills: Process Improvement, Agile, Quality Assurance Schedule: Fully onsite

Key Responsibilities/Requirements

Creative & Campaign Management:

• Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
• Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
• Work with B2B team and HQ, developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.

Product Launches & Campaigns:

• Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies.
• Develop and implement comprehensive tracking systems for all marketing campaigns.
• Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
• Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.

Data-Driven Decision Making:

• Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
• Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.

Collaboration:

• Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
• Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.
• Ensure regular communication of project status, risks, and opportunities to all stakeholders.

Skills and Qualifications

7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.

Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).

Excellent analytical skills with the ability to interpret data and derive actionable insights.

Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.

Experience working with marketing to drive eCommerce merchandising and sales.

Strong eCommerce experience required.

Preferred experience in large retail eCommerce organizations.

Proficiency in ecommerce platforms, data analytics tools, and CRM software.

Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.

Education: Bachelor's degree in Marketing, Communications, or related field, preferred.

Experience:

• Platform Operations: Oversee new product launches, content updates, and monthly promo setups across the SMB-specific sections of eCommerce site
• Project Delivery: Lead digital innovation and system enhancement projects from ideation through go-live, ensuring scope and timelines are met.
• Business Growth: Drive SMB revenue generation, increase Average Order Value (AOV), and improve conversion rates by optimizing online user experiences.
• Stakeholder Management: Collaborate across cross-functional teams (IT, Corporate Marketing, Data Insights, and Sales Divisions) to secure decisions and maintain execution trackers.
• Analytics: Define and monitor KPIs, manage operational budgets, and build dashboards to measure the success of SMB-specific initiatives.

Qualifications & Requirements:

Experience: 3+ to 5+ years of experience in digital transformation, e-commerce operations, or project management (preferably within the retail or tech electronics industry).

Technical Skills: Proficiency in project management and CRM tools (JIRA, Smartsheet, Excel) and familiarization with e-commerce platforms (like SAP Hybris).

Soft Skills: Exceptional communication, ability to synthesize complex data for senior leadership, and strong problem-solving capabilities in high-pressure environments.

Why Work at BTI?

We're committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.

We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.