Marketing Manager

Lighthouse Technology Services is partnering with our client to fill their Marketing Manager position! This is a direct placement opportunity and will be remote in Buffalo, NY. No C2C or subcontracting arrangements will be considered.

What You'll Be Doing:

• Lead integrated marketing strategy and execution across multiple channels including digital advertising, events, content creation, social media, and sales enablement to drive measurable business results
• Develop and maintain comprehensive sales enablement materials including customer presentations, pitch decks, capability statements, one-pagers, service sheets, and case studies that showcase the company's differentiators and support revenue growth
• Plan and execute the company's presence at approximately 15 tradeshows annually, managing all aspects from booth design and logistics to pre-show outreach, lead capture, and post-show follow-up
• Own and optimize the company's website including SEO strategy, paid advertising campaigns (Google Ads), and AI-enhanced customer engagement tools, while conducting keyword research, managing budgets, and continuously improving ROI and conversion rates
• Manage the company's social media presence across LinkedIn, Facebook, Twitter, Instagram, and YouTube, developing content that showcases operational capabilities, team culture, and industry expertise while growing quality B2B engagement
• Oversee the end-to-end branded merchandise and swag program including vendor sourcing, inventory management, budgeting, and maintaining brand consistency across all materials and business cards
• Provide dotted-line leadership to Manager of Corporate Communications and Graphics Designer in Dubai, ensuring brand alignment and collaborative execution across regions
• Coordinate email marketing campaigns and customer newsletters to support sales initiatives and maintain customer engagement

What You'll Need to Have:

• 5-8 years of progressive marketing experience with proven hands-on execution in building presentations, managing tradeshows, running social media, and coordinating with vendors
• 5-8 years of experience in website management, SEO strategy, and digital advertising using Google Ads and analytics tools with demonstrated ability to optimize campaigns for performance
• Bachelor's degree in Marketing, Digital Marketing, Business, or related field
• Strong proficiency in PowerPoint, Canva or Adobe Creative Suite, LinkedIn/Instagram business tools, and CRM/marketing automation platforms
• Proven project management capabilities with the ability to manage multiple tradeshows, campaigns, and sales requests simultaneously in a fast-paced environment
• Analytical mindset with strong problem-solving skills and the ability to track performance metrics and adjust strategies accordingly
• Excellent visual and written communication skills with the ability to produce polished, on-brand materials that resonate with B2B audiences
• Willingness to travel 15-25% annually for tradeshows and occasional regional/international office visits, with ability to handle physical demands including setting up/tearing down exhibits

Pay Range: $85,000-$120,000 / annually

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