Enrollment Marketing Specialist

Job Description

Job Description

Benefits:

• Paid time off
• Training & development
• 401(k)
• Employee discounts

Key Responsibilities

Drive Enrollment Conversion

• Improve lead-to-registration conversion rates across assigned centers.

• Manage key metrics including scheduled tours, show rates, perform the tour and complete enrollments.

• Follow up with prospective families through structured and timely outreach.

Lead Engagement

• Serve as the first point of contact for parents via phone, email, and text.

• Communicate clearly, answer questions, and provide helpful information.

• Schedule and confirm center tours, ensuring smooth handoffs and timely follow-up.

Marketing Outreach

• Deploy personalized email and text campaigns to re-engage open or inactive leads.

• Use provided templates, adjusting messaging to reflect center-specific context.
-Creating a 30-60-90-day marketing plan, executing through community involvement and driving community brand awareness

• Track performance data and refine messaging strategies for better results.

Sales Support & Coaching

• Collaborate with Center Directors and Regional Operations to prioritize actions.

• Share tools and recommendations that support strong family tours and follow-up.

• Provide light coaching on outreach strategy, scripts, and parent engagement.

Brand Communication

• Clearly articulate TLE’s value proposition, from curriculum and safety to overall experience.

• Ensure consistent messaging that reflects brand standards and priorities.

Qualifications

• 3+ years of experience in sales, customer engagement, or enrollment

• Strong verbal and written communication skills.

• Organized and results-oriented, with a track record of meeting performance goals.

• Ability to manage competing priorities and follow through.

• Experience in education, childcare, or franchise operations a plus.

Why Join Us?

• Play a meaningful role in helping families choose the right early education path.

• Join a performance-oriented, growth-focused environment with national brand momentum.

• Build your skills in outreach, communication, and enrollment strategy.

About The Learning Experience®

At The Learning Experience®, we’re a mission-driven organization committed to giving children the best start in life. Our proprietary LEAP® curriculum, engaging characters, and focus on safety, wellness, and learning through play have helped us grow to over 430 open centers—with more on the way. As we expand, we’re looking for team members who are motivated by purpose and driven to perform.