Product Marketing Specialist

Product Marketing SpecialistInnovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.Job Purpose: The Product Marketing Specialist develops and implements customer driven products and marketing strategies to support the growth of a product family or brand.Key Responsibilities:Collect and classify new product ideas and strategic product extensions to support evaluation of their potential to address customer needs and to achieve goals in revenue growth and market share.Ensures accurate translation of market demands in products and services with the research department, engineering, and other related disciplines.Helps product development team establish strategies ranging from product pricing, design, marketing, advertising, packaging, and future products to manage the product family's life.Liaises with product/brand management to ensure effective planning and coordination of advertising/public relations and promotions for new products.Liaises with specialist departments to ensure the effective operation and production of new/revised products.Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications.This role will focus on the following product lines:Steel undercarriageDealer Installed Kits (CE) Ground Engagement ToolsHeating and AC componentsExperience Required:Bachelor's degree in Marketing, Engineering, or other relevant degree. Minimum of 8 years in marketing, Engineering, or other relevant experience. Available to travel up to 50%. Experience working with construction undercarriage is highly preferred.Pay Transparency: The annual salary for this role is USD $106,725.00 - $163,645.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)What We Offer:We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:Flexible work arrangementsSavings & Retirement benefitsTuition reimbursementParental leaveAdoption assistanceFertility & Family building supportEmployee Assistance ProgramsCharitable contribution matching and Volunteer Time Off