Senior Digital Marketing Specialist [Remote]

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Digital Marketing Specialist in Australia.

You will join a fast-scaling digital healthcare environment where performance marketing plays a critical role in driving patient acquisition and business growth. This is a hands-on, execution-focused role where you will build and optimize paid media channels from the ground up, with a strong emphasis on measurable results and rapid experimentation. You will take ownership of paid social, paid search, CRM, and CRO initiatives, shaping how digital acquisition is scaled in a new market. The role requires strong analytical capability, creativity in campaign development, and a deep understanding of performance marketing mechanics. You will collaborate closely with growth, product, and clinical teams to ensure alignment across messaging, compliance, and conversion strategy. This is a high-impact opportunity for a marketer who thrives in testing, iterating, and scaling performance channels in a data-driven environment.

Accountabilities:

• Build and scale paid social acquisition channels from the ground up, with initial focus on Meta and expansion into TikTok, YouTube, and other relevant platforms based on performance.
• Own and optimize Google Ads campaigns, including keyword strategy, bidding structures, ad copy development, and budget efficiency improvements.
• Design and execute structured experimentation frameworks across paid media, CRM, and conversion funnels to improve acquisition and retention performance.
• Manage CRM campaigns and automation workflows to increase engagement, retention, and lifetime value across customer segments.
• Oversee performance reporting using GA4, Looker Studio, and other analytics tools to monitor CAC, LTV, conversion rates, and overall campaign effectiveness.
• Identify performance gaps and provide actionable recommendations to improve campaign outcomes and scaling potential.
• Collaborate cross-functionally with growth, product, SEO, CRO, and clinical teams to ensure alignment of messaging, timing, and compliance requirements.

Requirements

• Extensive hands-on experience in performance marketing, with strong expertise in paid social and paid search channel management.
• Proven ability to build and scale campaigns from early-stage or low-volume environments into high-performing acquisition engines.
• Strong proficiency in Meta Ads Manager, Google Ads, and GA4, with experience using data to drive optimization decisions.
• Experience with CRM platforms such as Braze or similar tools, as well as reporting tools like Looker Studio (or equivalent).
• Strong analytical mindset with a structured, test-and-learn approach to marketing optimization.
• Ability to manage multiple priorities in a fast-paced, execution-heavy environment.
• Understanding of the Australian digital marketing landscape is highly valued.
• Experience in healthcare, wellness, or regulated industries is a plus but not mandatory, with awareness of compliance considerations.
• Strong communication skills and ability to work effectively in cross-functional, remote teams.

Benefits

• Competitive salary ranging from $150,000 to $180,000 + superannuation.
• Fully remote working arrangement.
• 33 days of annual leave (including bank holidays) plus additional leave entitlement after 2 years of service.
• Extra paid day off for your birthday.
• Company share scheme for eligible employees.
• Enhanced maternity and paternity leave policies.
• Performance-based bonus incentive scheme.
• Opportunity to build and scale paid media channels in a high-growth, mission-driven environment.
• Clear progression pathway toward a Growth Manager role as the team expands in Australia.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.