Senior Digital Marketing Specialist

American Lending Center (ALC) is seeking a highly strategic, creative, and data-driven Senior Digital Marketing Specialist to join our rapidly growing team. This role is designed for a marketing professional who can combine brand storytelling, digital growth strategy, performance analytics, and cross-functional execution to strengthen ALC’s market positioning and expand audience engagement across multiple business lines.

The ideal candidate is both a strategist and operator who understands how to build integrated marketing campaigns, optimize digital performance, and elevates brand presence within a fast-paced financial services and investment environment. This individual will play a key role in shaping ALC’s digital voice and supporting long-term business growth initiatives.

Strategic Marketing and Brand Growth

• Develop and execute integrated digital marketing strategies aligned with ALC’s business objectives, growth initiatives, and brand positioning.
• Identify marketing trends, industry news, and emerging opportunities to strengthen ALC’s competitive presence in the marketplace.
• Partner with leadership and cross-functional teams to support strategic campaigns, communications and corporate initiatives.
• Ensure all marketing communications maintain brand consistency, regulatory compliance, and audience relevance.

Content Strategy and Digital Communications

• Lead content strategies across all digital platforms, including websites, social media, email marketing, webinars, and online campaigns.
• Create and oversee compelling, high-quality content including digital ads, presentations, graphics, videos, and promotional materials.
• Manage social media strategy, content calendars, and audience engagement initiative to increase visibility and community growth.
• Maintain and optimize website and blog content using SEO best practices and performance-driven content strategies.
• Execute targeted email marketing campaigns, audience segmentation strategies, and automated communications workflows.

Marketing Analytics and Performance Optimization

• Establish and manage marketing performance frameworks to measure campaign effectiveness, lead generation, audience engagement, and conversion metrics.
• Analyze data from GA4, Google Search Console, email platforms, and social media channels to generate actionable business insights.
• Build dashboards and KPI reports that support executive decision-making and long-term marketing strategy.
• Use data driven insights to continuously optimize customer acquisition, retention, and brand engagement efforts.
• Develop integrated event marketing campaigns that drive attendance, engagement, and post-event conversion opportunities
• Measure event performance and ROI, providing insights and recommendations to improve future campaigns.

Qualifications - Required

• Bachelor’s or master’s degree in Marketing, Business, Communications, Data Analytics, or related field.
• 2+ years of experience in digital marketing, content strategy, brand marketing, or digital communications.
• Strong understanding of digital marketing strategy, audience targeting and campaign optimization.
• Experience with marketing analytics tools such as GA4 Google Search Console, or social media insights platforms.
• Proficiency in creative and design tools such as Adobe Creative Suite, Premiere Pro, After Effects, Canva, or similar platforms.
• Excellent written and verbal communication skills with strong attention to detail and brand consistency
• Ability to manage multiple projects and meet deadlines in a collaborative environment
• Range $80,000 to $85,000 DOE