Marketing Account Manager

Position Overview The Marketing Account Manager is responsible for managing external media and marketing partnerships, overseeing digital advertising performance, coordinating creative assets, and driving retention and growth opportunities. This person will act as the primary point of contact for marketing deliverables and ensure smooth execution across all channels. Duties + Responsibilities Media Buying & Vendor Management Manage the relationship with media buying partners and oversee all advertising schedules. Ensure vendor activities align with company goals, timelines, and budget. Marketing Performance & Data Tracking Own all marketing data reporting, including PPC, LSA, Google Ads, and overall digital performance. Analyze and interpret campaign metrics to communicate results, trends, and opportunities. Provide recommendations to optimize budgets, improve ROI, and enhance lead quality. Maintain dashboards and reporting tools for company-wide visibility. Creative & Cross-Functional Collaboration Partner closely with the Mpact Home Services marketing team on TV and radio creative. Support the development of messaging and marketing assets that reflect the brand. Coordinate asset delivery, revisions, and internal approvals. Project & Account Management Ensure all marketing activities and deliverables align with strategy, timelines, and budget. Track project progress and provide regular updates to leadership. Communicate changes, approvals, or next steps clearly and proactively. Retention, Growth & Service Expansion Identify opportunities to sell additional services or new marketing initiatives. Pitch new campaign ideas or enhancements that drive customer retention and revenue growth. Manage contract renewals and maintain strong partner relationships. The duties and responsibilities described in this job description are not intended to be an exhaustive list. Additional tasks may be assigned as needed to support business operations. Qualifications Bachelor's degree in marketing or 2-5 years of experience in Account Management, Marketing role, or similar Marketing experience Experience with CRM platforms, such as JobNimbus or Service Titan Experience using conversation intelligence and analytics platforms, such as Marchex Understanding of the Home Services Industry Knowledge of how to maintain marketing budgets and report on key KPIs Proficient in analytics and optimization, utilizing tools such as Google Analytics to track performance, ROI, conversion rates, data analysis, and reporting Experience leveraging multiple marketing channels such as SEO, social media, email marketing, and content marketing Working Conditions, Location, + Schedule 100% On-site Office environment with standard equipment and noise levels Ability to pass background check and/or drug screening Standard business hours (Monday–Friday, 8:00 a.m.–5:00 p.m.) Requires occasional travel to Mpact and Affiliate Offices Physical Requirements Prolonged periods of sitting at a desk and working on a computer Occasionally lift and/or move office supplies or equipment weighing up to 20 pounds. Repetitive hand and wrist motions (keyboard/data entry) Operate a computer, keyboard, telephone, headset, and other standard office equipment with repetitive hand and wrist motions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Mpact Home Services is an equal opportunity employer and does not discriminate based on race, gender, disability, or other protected status. #J-18808-Ljbffr