Digital Marketing Manager

Digital Marketing ManagerCome explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests™," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:Position Overview:Navico Group, the global leader in marine electronics and a division of Brunswick Corporation, is seeking a Digital Marketing Manager to drive the performance of assigned brand websites and digital experiences within a portfolio of brand sites. This role is accountable for translating business priorities into actionable digital plans, building and managing digital roadmaps for assigned brands, and converting analytics into insights and recommended actions that improve lead generation, product discovery, dealer engagement, and conversion outcomes.The Digital Marketing Manager sits within Navico Group's dedicated division-level digital team and coordinates daily with Brunswick's enterprise-level Centers of Excellence (COEs) that own paid media, SEO, marketing automation, analytics, and development, as well as the division's Web Operations function responsible for CMS publishing and quality assurance. This is a digital performance and experience role: the Digital Marketing Manager orchestrates work across these partners and is accountable for the digital outcomes of assigned properties rather than owning channel campaign execution or content production. At the same time, this is a lean team — a willingness to work hands-on and move work forward directly is essential.This role operates within the digital strategy, standards, and prioritization framework established by the Director of Digital Marketing, and plays an active part in modernizing how digital work is planned, prioritized, measured, and optimized — including AI-enabled workflows, automation, scalable content operations, and reusable digital patterns.At Brunswick, we have passion for our work and a distinct ability to deliver.Essential Functions:Digital Strategy & Assigned Site ExecutionOwn digital performance for assigned brand websites and digital properties — traffic quality, engagement, site performance, and conversion-oriented outcomes — using data-driven insights to optimize across UX, organic search, and paid media in partnership with the relevant COEs.Develop and maintain digital roadmaps for assigned brands, aligned to brand objectives and the portfolio prioritization framework.Translate brand and business priorities into clear, sequenced digital plans with defined outcomes, owners, and timelines.Prioritize opportunities across assigned sites based on impact, effort, customer value, and available resources.Website Experience & OptimizationIdentify and drive conversion-focused improvements across forms, CTAs, landing pages, content pathways, product discovery, and user journeys.Optimize dealer locator and partner conversion journeys, assisted commerce experiences, and lead capture where relevant to assigned brands.Partner with the UX COE, Web Operations, creative, and development teams to scope, brief, and ship experience improvements, and validate outcomes post-launch.Champion UX and content effectiveness standards across assigned properties, escalating systemic issues with recommended solutions.Analytics, Reporting & InsightsTurn performance reporting into insight, implication, and recommended action for brand stakeholders and digital leadership.Monitor site and journey performance against defined success measures; identify trends, anomalies, and opportunities early.Partner with the Analytics COE to ensure assigned sites have the measurement coverage needed to evaluate performance and inform decisions.Maintain a regular reporting cadence that connects digital activity to business outcomes for assigned brands.Cross-Functional Campaign & Channel CoordinationServe as the day-to-day digital point of contact for assigned brand teams, coordinating across paid media, SEO, marketing automation, analytics, creative, and development partners.Ensure campaign landing experiences, content pathways, and on-site journeys are aligned with channel activity and campaign objectives.Coordinate SEO visibility and content effectiveness initiatives with the SEO COE and Web Operations, ensuring assigned sites follow defined standards.Manage intake, scoping, and sequencing of digital requests for assigned brands within established workflows.Operating Model, Prioritization & Workflow ImprovementApply and reinforce the digital strategy, standards, and prioritization framework established by the Director of Digital Marketing.Identify opportunities to improve how digital work is planned, prioritized, and delivered, including AI-enabled workflows, automation, reusable templates, and scalable content operations.Contribute to improved intake and prioritization processes that increase throughput and reduce low-value work.Document repeatable approaches and digital patterns that can scale across the broader portfolio.Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.Required Qualifications:5–8 years of progressive digital marketing experience, including direct accountability for website or digital experience performance in a multi-brand, multi-site, or enterprise environment.Demonstrated ability to build and execute digital roadmaps and translate business priorities into actionable, sequenced plans.Strong working knowledge of web analytics (Google Analytics 4 or comparable), with a track record of converting data into insights and recommended actions.Practical understanding of SEO, conversion optimization, UX principles, and lead generation across the customer journey.Experience operating in a matrixed or shared-services model, delivering outcomes through teams you do not directly manage.Strong prioritization and stakeholder management skills, with the ability to manage competing demands across multiple brands.Crisp written and verbal communication, including the ability to summarize performance and recommendations clearly for senior audiences.Preferred Qualifications:Experience supporting dealer-distributed, assisted-commerce, or B2B2C business models where conversion happens through partner channels.Familiarity with enterprise CMS platforms (Optimizely, Adobe Experience Manager, or comparable) as a stakeholder or requester.Demonstrated use of AI tools to improve planning, analysis, content operations, or workflow efficiency.Exposure to experimentation/testing programs, SEO platforms (Conductor, Semrush, or comparable), or web measurement concepts such as tag management.Background in marine, outdoor recreation, consumer electronics, or manufacturing verticals is a plus.Working Conditions:Hybrid schedule based in Mettawa, IL or Downtown Chicago, IL.Standard business hours with occasional flexibility to support launches or time-sensitive initiatives.Primarily sedentary, computer-based work in a standard office or home office environment.The anticipated pay range for this position is $87,800-$ 128,750, annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.Why Brunswick:Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we're proud of being recognized for making a splash with numerous awards!About Navico Group:Navico Group is a stand-alone division of Brunswick, the world's largest recreational marine business.Navico Group is the global leader in technology, systems and solutions for a variety of industries, from Marine & RV to Specialty Vehicles and beyond. Our broad portfolio consists of the industry's leading brands in Power Systems, Digital Systems, Fishing Systems, and Performance Components including Ancor,