Chief Product Marketing Officer
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About KRUSH Tech
KRUSH Tech is building the future of aerospace, defense, communications, and autonomous systems. We develop advanced technologies that transform innovative ideas into reliable, production-ready solutions. Our multidisciplinary teams collaborate across engineering, software, manufacturing, supply chain, and operations to solve complex challenges and deliver next-generation capabilities for our customers. We are driven by innovation, technical excellence, and a commitment to advancing the future of autonomous aerospace systems.
The Opportunity
KRUSH Tech is seeking a Chief Product Marketing Officer to establish and lead our product marketing strategy as we expand our presence in the United States.
This executive will be responsible for defining how KRUSH brings advanced technologies to market, communicates their value to customers, and differentiates our capabilities within the U.S. defense and aerospace ecosystem.
Working closely with executive leadership, Product, Engineering, and Business Development, the Chief Product Marketing Officer will translate complex technical capabilities into compelling market strategies that drive customer engagement, product adoption, and long-term commercial growth.
We are looking for a hands-on, strategic leader who understands sophisticated physical products, defense customers, and the challenges of introducing innovative technologies into highly specialized markets. This individual must be comfortable building a function from the ground up while collaborating with an established international organization.
What You'll Do
Product Marketing Strategy & Positioning
- Develop and execute KRUSH Tech's product marketing strategy, with an initial focus on establishing and expanding our presence in the U.S. defense market.
- Define product positioning, messaging, value propositions, and competitive differentiation across a portfolio of advanced hardware and integrated technologies.
- Translate complex engineering capabilities into clear, compelling customer benefits for military, government, and industry stakeholders.
- Lead market research, customer segmentation, competitive intelligence, and market opportunity assessments.
- Identify emerging market requirements, customer needs, and industry trends to inform product positioning and commercialization strategies.
Go-to-Market & Commercialization
- Partner with the Chief Product Officer to develop and execute go-to-market strategies for new and existing products.
- Lead product launch planning, market readiness, messaging, and cross-functional launch execution.
- Develop commercialization strategies that support the introduction of internationally developed technologies into the U.S. market.
- Establish product marketing frameworks that support the full product lifecycle, from market validation and development through launch, adoption, and scale.
- Create compelling product presentations, technical marketing materials, competitive positioning resources, and customer-facing content.
- Define and track performance metrics related to market engagement, product adoption, and go-to-market effectiveness.
Defense Market & Customer Engagement
- Develop a deep understanding of U.S. Department of Defense priorities, acquisition environments, operational requirements, and emerging technology needs.
- Collaborate with Business Development and executive leadership to position KRUSH Tech for defense customers, strategic partners, and relevant programs.
- Support customer engagement with military stakeholders, defense contractors, systems integrators, and government organizations.
- Incorporate customer and end-user feedback into product positioning, messaging, and go-to-market priorities.
- Identify opportunities to differentiate KRUSH through operational performance, technical capabilities, manufacturing readiness, and customer value.
Executive Leadership & Cross-Functional Collaboration
- Serve as a strategic partner to the Chief Product Officer and executive leadership in aligning product strategy, market requirements, and commercialization priorities.
- Collaborate closely with Engineering, R&D, Manufacturing, and Business Development to ensure consistent alignment between technical capabilities and customer expectations.
- Establish a unified product narrative across customer presentations, industry engagements, strategic partnerships, and commercial initiatives.
- Provide market insights and competitive intelligence that influence product portfolio priorities and strategic business decisions.
- Work effectively across international teams to align global product capabilities with U.S. customer and market requirements.
Organizational Development
- Build and scale the product marketing function, establishing organizational structure, processes, tools, and performance expectations.
- Develop scalable frameworks for product launches, competitive intelligence, market analysis, and customer feedback.
- Recruit, mentor, and develop high-performing product marketing professionals as the organization grows.
- Balance long-term strategic planning with hands-on execution in a fast-paced, evolving business environment.
What We're Looking For
- 12+ years of progressive experience in product marketing, product commercialization, go-to-market strategy, or related leadership functions.
- Significant leadership experience within defense technology, aerospace, autonomous systems, advanced electronics, semiconductors, or other technically complex hardware industries.
- Demonstrated success developing and executing go-to-market strategies for complex physical products, integrated hardware/software systems, or advanced technologies.
- Strong understanding of the U.S. defense market, including military customers, defense contractors, government acquisition environments, and industry partnerships.
- Proven experience taking products from market identification and positioning through launch, commercialization, and adoption.
- Ability to communicate complex technical concepts and translate engineering capabilities into compelling customer value propositions.
- Experience developing market entry strategies, competitive positioning, customer segmentation, and product messaging.
- Strong cross-functional leadership experience partnering with Product, Engineering, Manufacturing, Business Development, and executive stakeholders.
- Demonstrated ability to build or scale teams, functions, or business capabilities within high-growth or evolving organizations.
- Exceptional executive communication, strategic thinking, and stakeholder management skills.
- Ability to work effectively with international teams and navigate complex, cross-functional environments.
- Willingness to travel domestically and internationally as business needs require.
At this time, KRUSH Tech is unable to provide visa sponsorship for this role. Candidates must be authorized to work in the U.S. without the need for employer-sponsored visa support, now or in the future.
Preferred Qualifications
- Previous experience as a Chief Product Marketing Officer, Chief Marketing Officer, VP of Product Marketing, Head of Product Marketing, or equivalent executive leader with substantial product marketing ownership.
- Experience bringing defense technologies, autonomous systems, advanced electronics, or integrated hardware platforms to the U.S. market.
- Familiarity with Department of Defense acquisition processes, defense procurement, and emerging technology adoption pathways.
- Experience working with defense primes, government agencies, military end users, and strategic industry partners.
- Technical background or demonstrated fluency in advanced hardware, autonomous systems, RF technologies, sensing, communications, or related engineering disciplines.
- Experience supporting products across the full lifecycle, including R&D, prototyping, validation, manufacturing, launch, and scale.
- Experience building product marketing organizations in startup, founder-led, or rapidly scaling international businesses.
- Familiarity with ITAR, EAR, and the considerations associated with marketing export-controlled technologies.
- Established relationships within the U.S. defense and aerospace ecosystem.
Why Join KRUSH Tech?
- Help establish and shape the product marketing strategy of a rapidly growing international defense technology company expanding into the United States.
- Work directly with executive leadership to influence market positioning, commercialization, and long-term business growth.
- Build a critical function from the ground up while leveraging the engineering expertise, manufacturing capabilities, and resources of an established global organization.
- Contribute to the development and adoption of advanced technologies addressing complex, real-world defense challenges.
- Grow your career in a fast-paced, innovative, and mission-driven environment.
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