Digital Marketing Specialist - El Segundo, CA - (Hybrid)

GENERAL SUMMARY:

This position will assist in developing timely, relevant, and well-organized member communications. This role will participate in the execution of automated marketing program delivery via multiple channels. Additionally, this position will work closely with other members of the marketing team to build, test, deploy and report on campaigns as well as leverage new tools to communicate efficiently and effectively with members and prospects.

NATURE AND SCOPE OF POSITION:

This position is expected to take reasonable actions necessary to carry out the assigned responsibilities of the position, provided that such action is consistent with cost-effective practices and is consistent with the policy and procedures of Kinecta Federal Credit Union.

SUPERVISORY RESPONSIBILITIES:

This position does not have direct managerial responsibilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Build and deploy email campaigns, automated journeys, digital banking ads, and ad-hoc communications to members utilizing existing marketing platforms.
• Support lifecycle marketing efforts such as automated emails, onboarding journeys, and promotional campaigns.
• Assist with audience segmentation, list management, and personalization.

• Collaborate with key business stakeholders and creative team to prepare copy and assets for deployment.
• Conduct routine quality assurance (subject lines, timing, CTAs, etc.) and troubleshooting for accuracy, compliance, functionality and brand consistency before publication.
• Implement updates to creative and technical setup to improve performance.
• Track and report on relevant metrics (audience, opens, clicks, conversions).
• Become a subject matter expert on Customer Relationship Management (CRM) platform with the ability to propose new ways to leverage its capabilities to benefit members and the credit union.
• Maintain campaign documentation and provide suggestions for improvement.
• Ensure Compliance review and approval is obtained and documented.
• Support additional digital marketing initiatives as they are introduced.
• Exhibit the core behaviors required for success, including effective collaboration, critical thinking, a quality-focused mindset, and willingness to learn.

NON-ESSENTIAL DUTIES AND RESPONSIBILITIES:

Performs other duties including special projects as assigned.

MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 1-3 years of experience in marketing, digital marketing, or marketing operations
• Familiarity with email marketing best practices and basic automation concepts
• Strong attention to detail and organizational skills
• Comfortable working in a fast-paced, collaborative environment
• Willingness to learn marketing technology tools and processes (experience with Microsoft Dynamics, HubSpot, or Marketo is a plus)

• Interest in lifecycle or member/customer communications
• Exposure to HTML
• Basic understanding of compliance or highly regulated environments is desirable

One year of relevant professional-level work experience may be substituted for one year of required education.

WORKING CONDITIONS :

• The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.
• The job may require flexibility with regards to scheduling days, hours, and work location, depending on business needs.
• The job is typically sedentary but may require standing and walking up to 35% of the work time to transfer files, ask questions, and related activities.

PHYSICAL ABILITIES, MENTAL DEMANDS, AND WORK ENVIRONMENT

Must be able to exercise sound judgment, effectively plan and be well organized, have excellent oral and written communications skills, work well under changing timelines, take the initiative and be flexible and cooperative. Accuracy, timeliness and maintaining confidentiality related to member, employee information and company records is required.

While performing the job duties of this position, the employee is regularly required to sit; talk or hear in person and by telephone; use hands to operate standard office equipment; reach with hands and arms; lift minimum 10 lbs.

The employee is frequently required to walk and stand. Vision abilities required by this job include close vision and the ability to adjust focus to read and operate office equipment, as necessary. The employee works under typical office conditions and noise levels.


Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.