Content Strategist

Aquent is partnering with a leading financial services firm dedicated to empowering individuals and institutions through innovative financial solutions. This organization is at the forefront of digital transformation, constantly evolving its platforms to deliver exceptional client experiences. Joining this team means you’ll be part of a forward-thinking environment where your expertise directly contributes to shaping the future of digital engagement in the financial sector. Are you ready to revolutionize how content powers digital experiences? Imagine building the very foundation for AI-driven personalization, search, and automation on a massive scale. As a pivotal member of a groundbreaking digital transformation initiative, you will architect the future of content, transforming traditional approaches into intelligent, modular, and highly scalable systems. Your work will directly enable dynamic, personalized interactions for millions, making content more discoverable, reusable, and impactful across all digital touchpoints. This is your chance to lead the charge in creating truly intelligent content ecosystems and leave an indelible mark on how a major financial services platform connects with its users. In this role, you will be instrumental in a significant platform overhaul, transitioning from unstructured, page-based content to sophisticated structured content models. You will establish the essential content layer needed for cutting-edge AI‑powered experiences, advanced search capabilities, and deep personalization. Your efforts will empower content owners and marketers with clear frameworks, innovative tools, and comprehensive training, guiding them into a new era of content management. You will also be a key driver in aligning content strategy with user experience (UX) and technology implementation, ensuring a seamless and effective digital ecosystem. What You’ll Do: Content Structure & Modeling: Design and implement structured content models tailored to new templates and content types for a major digital initiative. Translate complex business and UX requirements into modular content components, schemas, and metadata models. Define content relationships, taxonomy, and controlled vocabularies to enhance discoverability and reuse across platforms. Collaborate closely with CMS and engineering teams to ensure content models are technically sound, scalable, and system‑ready. AI-Ready Content Enablement: Engineer content structures to optimally support AI‑driven search and retrieval, personalization, segmentation, and content automation. Develop and implement metadata and tagging strategies that significantly improve AI understanding and output quality. Partner with AI and Large Language Model (LLM) stakeholders to align content structures with advanced AI use cases. Identify and implement opportunities to optimize existing content for efficient AI consumption and generation. Enablement & Adoption: Create and deliver clear guidance, comprehensive documentation, and practical playbooks for content creators. Simplify complex concepts like structured content, metadata, and AI readiness into actionable workflows. Facilitate engaging working sessions with content owners and marketers to drive adoption of new methodologies. Support critical change management efforts, guiding the transition from traditional content models to iterative, modular workflows. Governance & Operationalization: Operationalize and reinforce robust content governance standards across the entire content ecosystem. Establish clear rules for content creation, assembly, metadata application, quality assurance, and publishing workflows. Collaborate with cross‑functional teams (UX, Design Systems, Technology) to ensure consistent implementation of content standards. Contribute to the development of a scalable content operating model for long‑term sustainability post‑launch. Must-Have Qualifications: 5+ years of experience in content strategy, content architecture, or content engineering. Proven experience in content modeling, taxonomy, and metadata design at scale. Deep understanding of modular content systems and headless CMS environments. Hands‑on experience with content modeling and structured content implementations, CMS platforms, and digital experience ecosystems. Expertise in taxonomy, metadata, and content governance frameworks. Experience supporting large‑scale site rebuilds or significant digital transformation programs. Direct experience with AI‑enabled content, search, or personalization systems. Deep knowledge of how content powers Large Language Models (LLMs), semantic search/vector‑based retrieval, and AI‑driven personalization. Ability to translate AI requirements into practical content structure decisions. Experience optimizing content for machine readability and automation. Strong strategic thinking with the ability to connect content decisions to business outcomes (e.g., conversion, engagement, speed, compliance). A systems‑thinking approach, capable of designing end‑to‑end content ecosystems. Exceptional cross‑functional leadership skills, with strong communication across marketing, UX, and engineering teams. Ability to bridge strategy and execution, effectively driving alignment among diverse stakeholders. Nice-to-Have Qualifications: Experience in financial services or other highly regulated industries. Familiarity with design systems and component‑driven UX models. Experience contributing to content migration at an enterprise scale. About Aquent Talent: Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. Aquent is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. #J-18808-Ljbffr