Senior Marketing Cloud Developer

Direct message the job poster from XCentium **This is a Full-Time remote position (for US and Canada candidates) with a flexible work environment and great benefits. Apply today!** About Us XCentium is an award‑winning digital consultancy focused on DX, UX, Content, Commerce, CRM, Service and Cloud. We primarily work on Sitecore, Salesforce, Optimizely and Microsoft platforms. XCentium is a leader in Salesforce Commerce, Salesforce B2B Commerce, OMS, CRM, Service, Marketing, Experience and MuleSoft and is the first company to achieve Salesforce Master Navigator for B2B Commerce globally. We are a team of highly dedicated individuals, successful at delivering creative, new ideas that drive change for us and our clients. We build with heart, lead with excellence, and guide with expertise. Our team is growing and we would love to hear from you! Job Description We are seeking a highly experienced Marketing Cloud Developer to lead technical implementations across the Salesforce Marketing ecosystem. This role is primarily focused on Marketing Cloud Engagement with secondary responsibilities in Sales and Service Cloud development (Apex). The ideal candidate brings deep expertise in AMPscript, SSJS, SQL, Journey Builder, and Automation Studio, combined with proven Apex development skills to cover CRM programming requirements. You will architect complex multi‑channel campaigns, build custom automation solutions, and ensure seamless data flow between Marketing Cloud and core Salesforce platforms. Core Qualifications Marketing Cloud Engagement – Core Platform Minimum 5 years of hands‑on Marketing Cloud Engagement development experience: Expert‑level Email Studio proficiency: content blocks, dynamic content, sender profiles, delivery profiles, and send classifications Content Builder mastery: template architecture, content blocks, dynamic content blocks, and asset organization Journey Builder expertise: multi‑step journeys, entry sources, decision splits, engagement splits, wait activities, and goal tracking Automation Studio proficiency: SQL query activities, filter activities, data extract, file transfer, import activities, and script activities Contact Builder: data model design, attribute groups, populations, and data relationships Mobile Studio experience: SMS campaigns, MobilePush, and GroupConnect (preferred) Scripting & Development Advanced AMPscript: personalization, conditional logic, lookups, data extension operations, API calls, and security functions SQL expertise: complex queries, joins, aggregations, window functions, and performance optimization for large data sets CloudPages development: landing pages, microsites, preference centers, and form handling Guide Template Language (GTL) for email and landing page personalization Data Management & Integration Data extension design: schema architecture, data relationships, retention policies, and sendable configuration Marketing Cloud Connect: synchronized data extensions, triggered sends, and CRM integration patterns REST and SOAP API development: authentication, transactional messaging API, data operations, and webhook handling Custom Journey Builder activities and triggers File‑based integrations: SFTP, data extracts, and import automation Deliverability & Operations Subscriber management: list hygiene, bounce handling, unsubscribe processing, and compliance (CAN‑SPAM, GDPR, CCPA) Business unit architecture: multi‑BU setup, shared content, and enterprise account management Debugging and troubleshooting: tracking extracts, event logs, and error handling patterns Secondary Qualification Minimum 3 years of Apex development experience with Sales/Service Cloud: Apex triggers and classes: bulkification, governor limits, async patterns (Queueable, Batch, Schedulable) SOQL/SOSL: complex queries, relationship queries, aggregate functions, and query optimization Flow development: Screen Flows, Record‑Triggered Flows, and invocable Apex integration Integration development: REST/SOAP callouts, platform events, and external services Test class development and deployment best practices (Salesforce DX, change sets, CI/CD) Understanding of Sales Cloud (Leads, Opportunities, Campaigns) and Service Cloud (Cases, Knowledge) data models Nice to Have Skills Project experience with Marketing Cloud Growth Edition or Marketing Cloud Advanced Edition are emerging capabilities that are nice to have: Data Cloud fundamentals: unified customer profiles, data model objects (DMOs), identity resolution, and segmentation Marketing Cloud Growth/Advanced Edition: Flow‑based journey automation, native CRM integration patterns Experience Cloud content: forms, landing pages, and CMS‑based marketing assets (replacing CloudPages patterns) Agentforce for Marketing: AI‑assisted campaign creation, brief generation, and content optimization Path Experimentation and A/B testing in Flow‑based journeys Unified Conversations: two‑way SMS/WhatsApp messaging integrated with Service Cloud Certifications Required Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Developer Preferred Salesforce Platform Developer I Salesforce Marketing Cloud Administrator Salesforce Marketing Cloud Consultant Salesforce Platform Developer II Additional Nice to Have Marketing Cloud Account Engagement (Pardot) experience Marketing Cloud Personalization (Interaction Studio) implementation Marketing Cloud Intelligence (Datorama) reporting and dashboards MuleSoft or other middleware platform experience B2B Commerce or B2C Commerce Cloud integration experience Prior consulting or agency experience with enterprise clients Benefits Include Competitive salary + bonus PTO 401K (5% match) Phone and Internet expense reimbursement Quarterly Billable Bonus Referral Bonus Annual reviews Seniority level Mid‑Senior level Employment type Full‑time Job function Consulting Referrals increase your chances of interviewing at XCentium by 2x #J-18808-Ljbffr