Talent & Brand Strategist

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 265 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit

JOB DESCRIPTION SUMMARY
The Talent & Brand Strategist is responsible for supporting the application of Greystar's brand strategy and Talent Acquisition & Brand Strategist recruitment efforts in defined geographies. The role collaborates with Property Management, Operations, Marketing, Performance Strategy, Employee Relations, and People & Culture Departments to develop, launch, and maintain talent attraction and internal bench strategies in the local marketplace. This role is responsible for influencing the Greystar brand for current and future team members, aligning our talent strategy with our brand to attract, engage, and retain top-tier talent. The ideal candidate is passionate, people-centric, and can help amplify Greystar's culture through storytelling and relationship building.


JOB DESCRIPTION

The Talent & Brand Strategist is responsible for supporting the application of Greystar's brand strategy and Talent Acquisition & Brand Strategist recruitment efforts in defined geographies. The role collaborates with Property Management, Operations, Marketing, Performance Strategy, Employee Relations, and People & Culture Departments to develop, launch, and maintain talent attraction and internal bench strategies in the local marketplace. This role is responsible for influencing the Greystar brand for current and future team members, aligning our talent strategy with our brand to attract, engage, and retain top-tier talent. The ideal candidate is passionate, people-centric, and can help amplify Greystar's culture through storytelling and relationship building.


The Talent and Brand Strategist makes sure that how a company attracts and keeps team members matches how it presents itself both locally and globally. They help build a strong internal culture and a positive external reputation, making the company a place where team members want to work and stay.


KEY RESPONSIBILITIES:

Essential Responsibilities :

• As a cross-functional partner, this role will work with internal teams such as Property Management, Operations, Marketing, Performance Strategy, Employee Relations and People & Culture to create initiatives that represent Greystar as a premier place to work, as well as lead efforts of external outreach to attract best-in-class talent and improve the candidate experience, design methods of measuring retention and influence the growth and quality of our bench.

Brand Responsibilities - Candidate &Team Member Focus

• Bring the Greystar talent and brand strategy to life by working with internal teams to design and implement campaigns across product types.

• Lead the creation of engaging employer brand content, including blogs, video testimonials, and targeted job ads that bring Greystar's mission statement, core values, and Pillars of Excellence to life.

• Oversee the brand reputation & attraction functions to pull external talent toward Greystar as a premier place to work.

• Champion the Greystar brand strategy across all talent touchpoints-ensuring consistency, creativity, impact, and compliance.

• Partner with business leaders to align talent strategies with organizational objectives.

• Embody the culture and people-first ethos of Greystar, and drive efforts to ensure organizational culture is brought to the forefront with all internal and external initiatives. Represent Greystar at events, job fairs, and community outreach programs.

• Promote the company's Pillars of Excellence and Core Values to external audiences.

• Collaborate, create, and share engaging content across social media and digital platforms

• Serve as a backup to Talent Advisors, where needed.

Talent Strategy

• Build, maintain, support and utilize internal pipelines, bench assessments, succession planning and other talent management reporting to aid in retention and bench strategies.

• Employ external candidate pipeline and Talent Acquisition tools to evaluate and improve the candidate experience.

• Maintain insight and partnerships with onsite and leadership to drive, assess and promote internal bench strategies.

• Speak to and advocate for Employee Engagement, sentiment and well-being to regional leadership.

• Serve as a backup to Talent Acquisition, where needed.

Event Coordination

• Plan and attend recruitment events, career fairs, networking mixers, and brand activations.

• Set up and manage event booths, promotional materials, and branded experiences.

• Support all employee events, meetings and company awards from a branding and talent focus.

• Participate and facilitate at regular meetings, trainings or other employee-focused programming, both virtual and in-person.

• Participate at and contribute to business pitches.

• Facilitate for inbound or transitioning teams, assets and portfolios highlighting Greystar's brand, culture and talent initiatives.

Content & Communication

• Develop blog posts, video testimonials, and social media campaigns to highlight employee stories and workplace culture.

• Collaborate with Marketing, People & Culture and Employee Relations teams to align messaging and branding.

• Craft messaging highlights company culture, career growth, diversity, and employee success stories.

• Advocate for and educate to the employment of regional communications and branding standards and templates.

Data & Insights

• Track Team Member Engagement metrics and event ROI.

• Use data to refine outreach strategies and improve candidate experience.

• Use internal pipeline, bench assessments, succession planning and other talent management reporting.

• Use data and analytics to consult with business leaders on talent needs and placement.

• Establish regular (monthly/quarterly) reporting summaries to measure progress and impact.

Organizational Responsibilities:

• Follow established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to the area(s) or responsibility.

• Practices proper safety techniques in accordance with Company, property, and departmental policies, procedures, and standards.

• Incumbents work in an office environment; work outside at job and resident fairs; internally; must have a valid driver's license and ability to get around specific geographies to represent the organization at external talent attraction events. This role is not a remote, work-from-home position.

BASIC KNOWLEDGE & QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Human Resources, Business Administration or related field (or equivalent experience).

• 2+ years of experience in employer branding, recruitment marketing, performance management or talent acquisition.

• Excellent communication and interpersonal skills.

• Proficiency in social media platforms and content creation tools.

• Ability to travel locally and occasionally regionally. Expected to have a presence in a GS office regularly.

• Passion for people, organizational culture, and relationship-building.

• Ability to lead with empathy, positivity, and authenticity.

• Creative thinker with strong organizational and event planning skills.

• Preferred: familiarity with tools like Workday, LinkedIn Campaign Manager, Canva, Adobe Creative Suite, or similar resources.

TRAVEL / PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Mobility: Must be able to sit or stand for extended periods, including while attending job fairs, networking events, or meetings.

• Travel: Frequent local travel is required to attend recruitment events, career fairs, and community outreach activities. Occasional regional or national travel may be necessary.

• Lifting: Must be able to lift and transport marketing materials, event displays, and promotional items weighing up to 25 pounds.

• Technology Use: Regular use of a computer, phone, and other digital devices is required for communication, content creation, and data entry.

• Communication: Must be able to communicate in person, over the phone, and via digital platforms. This includes public speaking and presenting to groups and digital content.

• Environment: Work is performed in a variety of environments including office settings, event venues, and outdoor locations. Must be comfortable working in varying weather conditions during outdoor events.

This position has 50% hybrid office-remote expectations.

The salary range expected for this position is $85,000 to $95,000.

Additional Compensation :

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

• Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to View email address on click.appcast.io.