Senior Manager, Marketing Operations

Senior Marketing Operations Manager

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, lifesaving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do.

The Senior Marketing Operations Manager is responsible for driving operational excellence, insight generation, and performance management across CHVAC Marketing. This role enables data-driven decision-making by leading market research, competitive intelligence, analytics, and marketing systems to ensure campaigns and investments deliver measurable business impact.

This role serves as a senior connective hub across Marketing, Sales, Strategy, Finance, IT, and external partners—owning marketing infrastructure, CRM integration, and performance rigor while supporting near-term execution and long-range growth initiatives.

This position follows a hybrid schedule, with 3 days onsite and 2 days remote per week.

Key Responsibilities

• Conducts comprehensive market research to gather data on market trends, customer needs, buying behaviors, and industry developments across CHVAC segments and verticals.
• Performs in-depth competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) of key competitors.
• Monitors competitor activity, market shifts, and emerging industry trends to proactively identify risks and growth opportunities.
• Translates competitive insights into recommendations that influence marketing strategy, sales enablement, portfolio positioning, and long-range planning.
• Establishes and governs marketing performance metrics, dashboards, and reporting to measure effectiveness, ROI, and contribution to CHVAC business objectives.
• Works with marketing managers to track campaign performance, pipeline impact, attribution, and channel effectiveness to inform continuous optimization and future investment decisions.
• Leads end-to-end lead management for events and trade shows, including lead capture strategy, CRM campaign setup, lead routing, sales follow-up processes, SLA tracking, data quality, and post-event performance reporting.
• Owns and continuously optimizes end-to-end marketing operations processes to ensure consistency, efficiency, and scalability.
• Is accountable for CRM and Salesforce integration for all marketing campaigns, including campaign setup, lead flow, attribution modeling, pipeline visibility, and reporting.
• Serves as the primary marketing liaison to Sales Operations, Digital, and IT to ensure seamless data flow across CRM, marketing automation, analytics, and reporting tools.
• Manages and evolves the marketing technology stack, including CRM, marketing automation platforms, analytics tools, and digital asset management (DAM).
• Drives process standardization, governance, and automation to improve speed, visibility, compliance, and effectiveness of campaign execution.
• Acts as a strategic partner to Sales, Product, Strategy, Communications, and Regional Marketing leaders to enable aligned planning and disciplined execution.
• Leads agency and vendor performance from an operational and measurement standpoint, ensuring consistent CRM usage, data quality, and reporting standards.
• Campaign-to-pipeline attribution accuracy
• Lead routing, acceptance, and follow-up SLAs
• Salesforce campaign adoption and data quality scores
• Marketing-sourced and marketing-influenced pipeline
• Cost per lead / cost per opportunity
• Campaign ROI and conversion rates by channel
• Adoption of standardized marketing processes
• Reduction in manual reporting and rework
• Timeliness and quality of executive dashboards
• Utilization of insights in planning
• Stakeholder satisfaction (Sales, Marketing, Finance)

Required Qualifications

• Bachelor's degree
• 10 + years of experience in marketing operations, analytics, and/or performance-driven marketing roles

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Analytics
• Experience in HVAC, building systems, or industrial B2B industries
• Experience with marketing attribution modeling and campaign-to-pipeline reporting
• Proficiency with analytics and visualization tools (e.g., Tableau, Power BI, Google Analytics)
• Experience managing marketing technology ecosystems (CRM, automation platforms, DAM)
• Strong executive communication and presentation skills, with ability to influence senior stakeholders
• Proven experience managing CRM platforms (e.g., Salesforce) and marketing automation systems
• Demonstrated experience building and managing marketing performance frameworks, including KPIs, dashboards, and reporting

Pay Range

The annual salary for this position is between $117,500.00 - $234,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.

Other Compensation

This position is entitled to short-term cash incentives, subject to plan requirements.

Benefits

Employees are eligible for benefits, including:

• Health Care Benefits: Medical, Dental, Vision; Wellness incentives
• Retirement Benefits
• Time off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
• Disability: Short-term and long-term disability
• Life Insurance and Accidental Death and Dismemberment
• Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
• Tuition Assistance

To learn more about our benefits offering, please click here Work with us | Carrier Corporate. The specific benefits available to any employee may vary depending on state and local laws and eligibility factors, such as date of hire and the applicability of collective bargaining agreements.

Carrier EEO Statement and Accommodations Process

Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified individuals with a Disability and Protected Veterans in compliance with section 503 of Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.

If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at View email address on click.appcast.io. We will make every effort to meet your needs in accordance with applicable laws.