Adobe CDP Engineer

Our Client, a Communications company, is looking for an Adobe CDP Engineer for their Remote/NY location.


Responsibilities:

• Platform Ownership & Strategy
• Lead architectural strategy, implementation, and ongoing optimization of Adobe CDP within Adobe Experience Platform.
• Define and evolve data governance, identity resolution, and audience segmentation strategies in support of Growth Marketing efforts.
• Drive innovation and roadmap development for AI-ready capabilities across the platform.
• Cross-Functional Collaboration
• Coordinate cross-functional support across other engineers and technical resources using AEP and AEM products.
• Foster cross-functional collaboration with Marketing, analytics, IT, and external partners.
• Integration & Activation
• Oversee integration of Adobe CDP with Salesforce, Customer Journey Analytics, Adobe Journey Optimizer, and external data sources (e.g., Demandbase, ZoomInfo).
• Design and implement data ingestion pipelines using Adobe APIs, ETL tools, and native connectors.
• Ensure seamless activation of audiences across paid media, owned channels, and CRM.
• Governance & Compliance
• Enforce best practices in data privacy, security, and compliance (GDPR, CCPA).
• Maintain high standards for data quality, schema design (XDM), and identity graph configuration.
• Optimization & Personalization
• Support Adobe Target implementations for A/B testing, multivariate testing, and automated personalization.
• Collaborate with UX, content, and analytics teams to define hypotheses and test variants.
• Monitor performance, analyze results, and iterate based on insights.

• 5+ years of experience in Adobe Experience Platform and Adobe CDP.
• Proven track record in leading technical teams and delivering enterprise-scale personalization solutions.
• Deep understanding of Real-Time Customer Profile, Data Distiller, Segment Builder, Identity Graph, and Activation workflows.
• Strong experience with Salesforce integration and third-party data platforms (Demandbase, ZoomInfo).
• Proficiency in data modeling (SQL, JSON), XDM schema, and cloud architectures (Adobe Experience Cloud, AWS, Azure).
• Familiarity with front-end technologies (JavaScript, HTML, CSS) and tag management (Adobe Launch).
• Preferred Qualifications
• Adobe certifications (e.g., Adobe Target Business Practitioner, Adobe CDP Architect).
• Experience with Adobe Target.
• Experience with AI/ML models in marketing use cases.
• Knowledge of marketing automation platforms and campaign orchestration tools.
• Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData).
• Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms. This is critical for enabling AI-driven capabilities and personalization strategies.
• Familiarity with Agile/Scaled Agile methodologies.

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities