Director of Copy (Luxury Beauty)

Job Description

Director of Copy (Luxury Beauty)

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Employment Type: Full-Time

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Location: Hybrid, NYC

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Salary: $160k

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Overview

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Lead brand voice and storytelling for a luxury beauty and lifestyle brand. You’ll shape messaging, guide campaign concepts, and produce polished copy across product launches, packaging, e-commerce, email, social, retail, and marketing.

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Key Responsibilities

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• Develop brand voice, messaging frameworks, and editorial standards.
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• Lead copy from concept through final execution across channels.
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• Write and edit campaign, product, packaging, e-commerce, email, social, and retail copy.
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• Partner with creative, marketing, and product teams to translate insights into compelling consumer messaging.
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• Mentor writers and uphold a high standard of quality, consistency, and craft.
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Qualifications

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• Extensive copywriting, editorial, content, or brand storytelling experience, including creative leadership.
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• Exceptional writing, editing, proofreading, and voice-development skills.
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• Portfolio demonstrating campaign work, product storytelling, and multi-channel execution.
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• Beauty, wellness, fashion, consumer lifestyle, or related experience preferred.
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• Strong cultural awareness, editorial judgment, and ability to manage multiple priorities.
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