Marketing and Communications Specialist

Marketing and Communications Specialist

Department: Marketing

Reports To: Chief Marketing Officer

Location: Greensboro, NC

Type: In Office

About the Role:

The Marketing and Communications Specialist helps bring Visit Greensboro’s story to life through creative content, thoughtful communications, and collaboration. This role supports efforts that strengthen our brand, inspire visitation, and showcase tourism’s impact on our community.

Success in this role requires initiative, a solutions-oriented mindset, and enthusiasm for promoting Greensboro. You’ll build relationships across departments and with community partners, contribute ideas, and grow within a collaborative team working toward shared goals.

Here are some of the stories you’d help us tell:

• “As a visitor, I need engaging content so I can discover what makes Greensboro worth exploring.”
• “As a Visit Greensboro sales team member, I need marketing tools and support so I can confidently promote Greensboro and serve our clients.”
• “As an incoming event planner, I need promotional support so my event gains visibility and builds excitement.”
• “As an agency partner, I need timely content and collaboration so I can support Greensboro’s press and marketing efforts.”
• “As a local resident, I need positive stories about Greensboro so I feel proud and informed about tourism’s impact on our community.”
• “As an influencer, I need personalized communication and a coordinated visit so I can authentically share Greensboro with my audience.”

Key Responsibilities:

Content & Campaign Support:

• Creates and edits content for social media, blogs, newsletters, websites, presentations, and print materials, maintaining a consistent brand voice.
• Assists with digital campaigns, social media initiatives, and influencer partnerships.
• Coordinates the marketing content calendar to support timely delivery and publication.
• Collaborates closely with the sales team to identify marketing opportunities and develop tailored resources, including bid proposals and client materials, that support client needs and help win business for Greensboro.
• Supports promotional efforts that highlight incoming meetings and events.

Website & Optimization:

• Updates and edits website content through the CMS, ensuring accuracy, clarity, and brand consistency.
• Applies basic SEO practices, including keywords, alt text, meta descriptions, and internal links.

Communications & Collaboration:

• Works with agency partners, the Chief Marketing Officer, and internal teams to support coordinated marketing and press efforts.
• Builds productive relationships with community partners to support shared initiatives.
• Assists with internal, external, and crisis communications.
• Participates in daily stand-ups and weekly partner meetings to align priorities and keep projects moving.
• Provides marketing and communications support across teams as needed.

Team Environment & Additional Duties:

As a close-knit team of approximately fifteen staff, we embrace a collaborative culture where everyone pitches in. Like all roles in our organization, this position requires flexibility and willingness to assist with other duties as needed to support our shared goals.

Qualifications:

• Education: Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field. Other fields will be considered based on experience and relevance.
• Experience: 1-2 years of relevant marketing or communications experience. Internships, student projects, and related experience will be considered.

Skills:

• Strong writing and editing skills, with the ability to adapt messaging for different audiences.
• Creative and proactive approach to identifying opportunities, sharing ideas, and offering solutions.
• Strong relationship-building and communication skills across departments and with community partners.
• Comfortable with public speaking and appearing on camera for social media videos, interviews, and promotional content.
• Organized and accountable, with attention to detail and reliable follow-through.
• Willing to ask clarifying questions, learn from feedback, and work respectfully through differing perspectives.
• Adaptable and solutions-oriented when priorities and needs change.
• Enthusiasm for destination marketing, tourism, and the success of the broader organization.

Preferred Experience & Tools:

• Canva and CapCut for graphic design and video editing.
• Website content management systems, email marketing platforms, and social media scheduling tools.
• Google Analytics, basic SEO tools, and project management software 
• Agency collaboration, influencer partnerships, or tourism and hospitality marketing.