Sr. Product Marketing Manager, Cash

Wealthfront is looking for an experienced Sr. Product Marketing Manager to own our Cash (banking) products. Cash is the hub of Wealthfront’s financial ecosystem; clients love it for its instant money movement, joint account access, and the way it simplifies earning more with their cash. As the newest member of the Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. This role reports directly to a Product Marketing Director. You’ll work closely with partners across the company, in Product, Engineering, Design, Research, and others. This is an ideal opportunity for a product marketer looking to make a big impact. Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions. Responsibilities Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product. Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth. Develop positioning, audience, and distribution strategies for new and existing products. Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences. Craft focused briefs, rooted in business and customer insights, for creative teams to execute against. Regularly lead business performance recaps and findings with executive leadership team. Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect. Qualifications 6+ years in consumer product marketing or growth marketing, with technology and/or startup experience. Passionate storyteller with strong communication, presentation, and writing skills. Strategic thinker who equally values creativity and marketing effectiveness. Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives. A data‑driven mindset and comfort with analysis, testing, and measurement methodologies; experience running messaging tests and A/B experiments. A low‑ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful. Personal finance knowledge and experience is a big bonus, but not required. Bachelor’s degree or higher. Estimated annual salary: $148,000 - $189,000 plus equity and a discretionary bonus. Benefits Medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please review our candidate privacy notice. #J-18808-Ljbffr Wealthfront