Content Marketing Specialist

Content Marketing Specialist ? Atlanta, GA In this role, you'll partner closely with marketing leaders and cross-functional teams to develop compelling product narratives, launch campaigns, and create high-impact content across digital channels. You'll help shape how customers discover, understand, and connect with our products by crafting content that educates, inspires, and converts. If you're passionate about content strategy, SEO, emerging AI-driven search trends, and building meaningful customer experiences, we'd love to hear from you. What You'll Do Create Content That Delivers Results Develop compelling, conversion-focused content that supports product launches, demand generation initiatives, and broader marketing campaigns. Craft engaging website content, product pages, retailer listings, email campaigns, digital advertisements, native content, social media copy, and video platform content. Transform complex product features into customer-centric stories and value-driven messaging. Create content that encourages audience engagement and drives qualified traffic to digital properties. Shape Product Stories and Market Positioning Identify customer pain points, market opportunities, and key competitive differentiators. Build compelling product narratives that clearly communicate why our solutions stand out. Develop problem-solution messaging frameworks that resonate with target audiences. Ensure messaging remains consistent across all platforms, channels, and customer touchpoints. Lead Strategic Content Planning Partner with marketing leadership to develop content strategies aligned with business objectives. Create persona-based content plans that support every stage of the customer journey. Collaborate across teams to execute integrated marketing initiatives and product launches. Develop content assets that can be repurposed and scaled across multiple marketing channels. Optimize for Search and Growth Create content optimized for SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SGE, and emerging AI-powered search experiences. Conduct keyword research and leverage search insights to improve discoverability and performance. Identify opportunities to increase organic traffic and demand through strategic content initiatives. Stay current with evolving search trends and content marketing best practices. Measure, Learn, and Improve Monitor content performance, including traffic, engagement, lead generation, and conversion metrics. Use data and analytics to refine content strategies and improve results. Continuously test, optimize, and evolve content based on market trends and campaign insights. What You'll Bring Required Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field. 3+ years of experience in content marketing, copywriting, digital marketing, or a related role. Exceptional writing, editing, and storytelling skills with a portfolio of conversion-focused content. Experience creating SEO-driven content and an understanding of modern search optimization practices. Knowledge of AEO, SGE, GEO, and emerging AI-driven search experiences. Ability to translate technical or complex product information into clear, engaging customer benefits. Experience creating content across multiple channels, including websites, email marketing, digital advertising, ecommerce platforms, video channels, and social media. Strong understanding of audience segmentation, persona development, and personalized marketing strategies. Excellent collaboration and communication skills with the ability to work effectively across teams. Analytical mindset with experience using performance data to guide content decisions and optimization efforts. Working knowledge of digital marketing strategy, campaign execution, marketing communications, social media marketing, and analytics. Preferred Qualifications Experience optimizing content for AI-powered search experiences and answer engines. Background creating ecommerce and retailer-focused product content. Familiarity with tools such as Google Analytics, SEMrush, and other SEO or content performance platforms. Experience supporting product marketing initiatives and go-to-market strategies. Direct experience developing product-focused marketing content and messaging. Why You'll Love This Role This is an opportunity to make a measurable impact through content that influences customer decisions and supports business growth. You'll work in a collaborative, forward-thinking marketing environment where creativity is valued, experimentation is encouraged, and data helps guide strategy. You’ll have the chance to: Influence how products are positioned and communicated to the market. Explore emerging AI-driven search trends and content innovation. Collaborate with talented marketing professionals across functions. Create content that educates, inspires, and drives real business results. Continuously grow your expertise in content strategy, SEO, analytics, and digital marketing. Work Environment You’ll join a collaborative marketing team that thrives on creativity, strategic thinking, and continuous improvement. This role involves working with content management systems, SEO platforms, analytics tools, and digital marketing technologies to create and optimize content across web, email, advertising, social, and video channels. Success in this role comes from balancing storytelling with data, innovation with strategy, and creativity with measurable outcomes. Job Type & Location This is a Contract position based out of Atlanta, GA. Pay and Benefits The pay range for this position is $38.46 - $40.87/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a fully onsite position in Atlanta,GA. Application Deadline This position is anticipated to close on Aug 31, 2026. About Aston Carter Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email View email address on click.appcast.io (%View email address on click.appcast.io) for other accommodation options. San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records. Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools. #J-18808-Ljbffr