Salesforce and Marketing Cloud Business Administrator

Job Description

Job Description

Top 3 technical or soft skills you’d like to see that will lead you to request an interview?

•           Familiarity with Mass Email Marketing

•           Marketing Cloud familiarity, or demonstrated ability to learn, absorb and apply technology solutions.

•           Salesforce experience

•           Analytics experience preferred

•           Code/Query Experience such as SQL, SOQL, HTML, Ampscrip

Marketing Cloud Admin Certification a plus

• How many years of experience? 3-5 years
• Round of interviews: 2

Job Summary

The Salesforce and Marketing Cloud Administrator is the administrator for Salesforce and Marketing Cloud . With the Salesforce Marketing Cloud Manager, they are responsible for configuring and maintaining Salesforce and Marketing Cloud to ensure continued delivery of innovative, high-quality solutions to meet business needs for departments using the CRM (ascend), marketing communication tools or marketing data.

Duties

• Primary contact for Marketing Cloud, will analyze business needs across Advancement division recommending modifications to improve Marketing Cloud system performance, efficiency, internal business process and reporting.
• Works with customers to define requirements and mapping features to new and current business processes; collaborates with IT and third-party service providers on implementing technical solutions
• Design and implement automated marketing campaigns using tools like Journey Builder, Automation Studio and Email Studio.
• Drives and increases user adoption and ensures user satisfaction by identifying training gaps and system problems; provides training and solutions
• Collaborates with Advancement teams to execute marketing and advertising campaigns. Customer base is includes of Office of the Senior Vice President, Office of Alumni Relations, Annual Giving, Planned Giving, Marketing and Communications, University Events, Parent Philanthropy Program, the Women Who Empower program, etc.
• Collaborates with cross division teams including the Office of the Senior Vice President for Advancement and Advancement Marketing & Communications, to create target lists and advise on opportunities for marketing automation
• Collaborates with teams across the University to achieve marketing and business objectives.
• Maintains data integrity by performing data maintenance tasks such as de-duping, uploads and other data quality assurance procedures in Salesforce and Marketing Cloud
• Manages and oversees system users including creating and maintaining profiles, roles, permissions, sharing rules and queues
• Research and test changes in upcoming Salesforce and Marketing Cloud releases, as well as other integrated applications; provides recommendations when necessary to enhance efficiency and productivity
• Maintains ongoing documentation and training processes as business needs evolve or as features are added
• Assists with reporting tools to measure success of campaigns and digital presence
• Other duties and special projects as assigned

Preferred Qualifications

• Bachelor's Degree required (Marketing, Business, Computer Science, or related field preferred)
• 3 – 5 years marketing and digital analytics experience (Higher Ed or Advancement background is preferred)
• 3 – 5 years Salesforce CRM and/or SF Marketing Cloud experience
• Salesforce Administrator Certification
• Marketing Cloud Administrator Certification
• Excellent communication and listening skills

Founded in 2015 and backed by two decades of hands-on experience, our strong insight on the enterprise ecosystem and its dynamics helps to offer a complete end-to-end solution. We automate recruitment processes with intelligent solutions to save time and money. Synkriom leads the industry with experience authentication of candidates.

Company Description

Founded in 2015 and backed by two decades of hands-on experience, our strong insight on the enterprise ecosystem and its dynamics helps to offer a complete end-to-end solution. We automate recruitment processes with intelligent solutions to save time and money. Synkriom leads the industry with experience authentication of candidates.