Associate Director, Digital Marketing

RBC is seeking a visionary Associate Director, Digital Marketing to lead a transformative shift in our email marketing operating model and drive end-to-end digital strategy for our US Global Asset Management (GAM) business. This role will spearhead the adoption of Salesforce Marketing Cloud and emerging AI technologies to enhance client engagement, retention, and lead generation across email, web, and social channels. What will you do? In conjunction with the Digital Marketing Director, develop and execute a unified digital strategy (email, web, social) with a strong focus on emerging AI technologies to ensure the firm is at the forefront of digital innovation Leverage data-driven insights to refine lead scoring models and customer lifecycle analysis, aligning with integrated marketing initiatives Partner with the Integrated Marketing and GAM Digital teams to design and deploy targeted online campaigns that align with business objectives Ensure consistent brand voice and messaging across all digital touchpoints Work with the wider team to formulate and run digital campaigns in line with marketing and business objectives Identify best campaign tactics to drive desired outcomes Brief and oversee work of external agencies Email Marketing Transformation and operation Hands‑on experience with Salesforce Marketing Cloud to create, test, and deploy single and multi‑step email campaigns, landing pages, events, and webinars Oversee the end-to-end transition of email marketing operations, including data segmentation, customer journey optimization, and performance analytics, ensuring compliance with data privacy regulations Develop email strategies, inducing analysis and lead scoring, that drive customer retention and lead generation throughout the customer life cycle Collaborate with vendors and teams to solve issues and ensure a seamless operation Optimization & Analytics Responsible for post‑campaign analysis of email campaigns with presentation of results for monthly and quarterly meetings Utilize advanced analytics (e.g., Google Analytics 4, Salesforce Einstein) to identify trends, optimize user funnels, and improve conversion rates Work with our enterprise analytics teams to update existing and build out new analytics tools and dashboards that provide regular insights and reporting focused on key performance indicators across website, social, email, organic & paid search domains Subject Matter Expert Say informed and share knowledge of digital marketing trends, particularly email marketing trends Provide input into evaluating new technologies Work closely with other parts of the business to provide digital support and advice What do you need to succeed? Must‑have 7+ years of experience in digital marketing Strong project management skills and ability to manage and work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns Hands‑on experience with marketing and email campaign systems Experience in content management systems and HTML Experience in Google Analytics Knowledge of the LinkedIn ad platform Ability to report data, recognize trends and analyze and communicate campaign successes and challenges Nice‑to‑have Experience with Salesforce Marketing Cloud Prior financial services experience An excellent eye for detail and good proof‑reading skills A working understanding of marketing related regulatory and compliance frameworks What's in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company‑matching contributions, health, dental, vision, life, disability insurance, and paid‑time off. Leaders who support your development through coaching and managing opportunities. Ability to make a difference and lasting impact. Work in a dynamic, collaborative, progressive, and high‑performing team. Opportunities to do challenging work. Opportunities to build close relationships with clients. The expected salary range for this particular position is $99,000‑$176,000, depending on your experience, skills, and registration status, market conditions and business needs. You have the potential to earn more through RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals. Job Philosophy RBC's compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that: Drives RBC's high-performance culture Enables collective achievement of our strategic goals Generates sustainable shareholder returns and above market shareholder value Job Skills A/B Testing, Communication, Content Marketing, Detail‑Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics Additional Job Details Address 225 FRANKLIN STREET: BOSTON City Boston Country United States of America Work hours/week 40 Employment Type Full time Platform WEALTH MANAGEMENT Job Type Regular Pay Type Salaried Posted Date 2026-05-21 Application Deadline Applications will be accepted until 11:59 PM on the day prior to the application deadline date above. Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in‑the‑know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well‑being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail. #J-18808-Ljbffr