Associate Director, US Fertility HCP Marketing

Work Your Magic with us! Start your next chapter and join EMD Serono. Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us. United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe. This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. Your Role We are seeking a dynamic Associate Director of Marketing to join our US Fertility Marketing Team. This role will primarily develop and execute healthcare professional (HCP) marketing strategies for the fertility portfolio products and for the potential launch product in the fertility business. This individual will lead agency partners and cross‑functional teams (marketing, medical affairs, regulatory, data/analytics, digital, and sales) to deliver compelling HCP-focused marketing programs and media strategies and ensure successful pull‑through of these programs in the field. Key Responsibilities Define product strategy and lifecycle plans for both new launch products and existing Fertility portfolio offerings. Lead agency partnerships to develop launch materials, product communications, and ongoing HCP marketing assets with scientific accuracy and regulatory compliance. Develop and execute media strategies targeting HCP audiences (medical journals, congress activities, digital media, owned channels) to drive reach, engagement, and adoption. Translate clinical data and market insights into differentiated product value propositions, messaging, and positioning for HCPs and practice workflows. Manage the product backlog and prioritize features, campaigns, and media tactics; write user stories and ensure timely, high-quality delivery. Coordinate cross‑functional launch plans and ongoing marketing programs with medical affairs, market access, digital, and sales enablement. Define and monitor product KPIs (adoption, usage, engagement, physician feedback, payer/reimbursement impact, media reach/recall) and drive data‑informed optimization. Ensure regulatory/compliance adherence for all promotional and medical communications and maintain ethical standards. Influence portfolio prioritization, resource allocation, and media investments based on market feedback, competitive intelligence, and stakeholder input. Manage budgets, vendor/agency engagements, and timelines; oversee contract deliverables and performance. Support the preparation of internal and external presentations, ensuring messaging is clear and aligned with brand objectives. Minimum Qualifications Bachelor’s degree required; advanced degree (MBA, PharmD, MD, or equivalent) preferred. 5+ years in product management, marketing, or related roles within healthcare/biotech/pharma. Role requires up to 30% travel. Preferred Qualifications Proven experience with launching HCP‑facing products and managing portfolio products, leading cross‑functional initiatives and external agencies; no direct reports required. Strong project, portfolio, and vendor management skills; ability to align diverse teams toward common goals. Excellent written and verbal communication, presentation, and storytelling abilities. Data‑driven mindset with ability to translate insights into actionable roadmaps and media plans. Knowledge of regulatory/compliance frameworks affecting medical communications, digital marketing, and medical publishing. Experience developing and executing media strategies for HCP audiences (digital, print, events) is highly desirable. Strong organizational skills and attention to detail. Proficiency in Microsoft PowerPoint and Excel; familiarity with marketing tools is a plus. Ability to work collaboratively in a fast‑paced environment. Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes. Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions. Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results. Uphold ethical standards and being honest in all interactions. Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes. Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity. Pay Range for this position: $139,400 – 209,200 The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other prerequisites. What we offer We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress. Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity! #J-18808-Ljbffr EMD Serono, Inc.