Social Media Manager

Fuel Meals is bringing organic social in-house, and we're looking for the person to take it to the next level. You'll own the strategy and make the content - the brain and the hands behind the account. We have a social presence today, but we want an intentional one. That means thinking carefully about how our brand voice shows up across platforms, expanding where we play, and building a feed that actually feels like Fuel Meals - not just a content factory. You're a doer. You live on Instagram and TikTok, you spot trends before they peak, and you're comfortable on camera. But you also think in calendars, campaigns, and audience growth - you want to shape what this brand sounds and looks like on social, not just execute someone else's brief. This is a hybrid role. You'll work remotely most of the week, with travel to our production facility in New Jersey a few times a month - getting close to the product, the process, and the people behind it. You'll have creative latitude, direct partnership with the Head of Brand, and a product worth posting about. WHAT YOU'LL OWN Organic social strategy across Instagram, TikTok, X and emerging platforms - calendar, voice, creative Hands-on content creation - shooting, editing, designing in Canva and CapCut, posting, etc. On-site content days at our factory - capturing the product, the kitchen, the team, the process On-camera content - you're comfortable being the face when it makes sense, and directing creators when it doesn't Influencer and creator programme - outreach, briefs, contracts, reposts, performance UGC - find it, create it, brief for it, edit it, repurpose it Community management - DMs, comments, and building real connection with our audience Trend-spotting - you bring ideas to the team before they hit the feed Performance tracking - engagement, growth, UGC volume, branded search WHAT YOU BRING 2-5 years in organic social or content at a brand (DTC food, health, or lifestyle is a plus) A track record you can show - accounts you've grown, content you've made Strategic instinct and execution speed - you can plan and ship a TikTok the same day A point of view on brand voice - how it shows up in a caption, a comment reply, a video hook Confidence on camera and behind one Sharp content calendar and communication habits - nothing slips, the team always knows what's coming A real obsession with social - you're already scrolling, already noticing, already thinking in posts Genuine love for food, health, and nutrition - it has to come through on screen #J-18808-Ljbffr