Director, Growth & Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Growth & Product Marketing based in the United States.

As Director, Growth & Product Marketing, you will lead the development of product marketing and go-to-market strategies for a global creative marketplace. You will build and scale a new marketing function from the ground up, shaping product positioning, launch strategies, and growth initiatives. Working closely with Product, Outreach, and Lifecycle Marketing teams, you will turn strategic priorities into measurable business outcomes. You will also develop scalable promotional offerings and sales enablement programs that strengthen customer engagement and drive adoption. This is an exciting leadership opportunity for a strategic, creative, and data-driven marketing professional who thrives in a fast-paced, collaborative, and evolving environment.

• Product Positioning & Messaging: Own product positioning and messaging, translating product capabilities into compelling value propositions that resonate with creators and backers.

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products and feature launches, increasing awareness, engagement, and adoption across both sides of the marketplace.

• Launch & Promotion Programs: Design and manage standardized, tiered launch and promotional packages with clearly defined deliverables, enabling consistent execution without relying on customized solutions for every campaign.

• Sales Enablement: Equip the Outreach team with effective sales tools, including presentations, pitch materials, competitive positioning, communication guidelines, and training programs to improve performance and consistency.

• Demand Generation: Lead initiatives that generate qualified opportunities for the Outreach team, including webinars, open calls, referral programs, and other scalable marketing campaigns.

• Marketing Operations: Establish standardized processes, tools, workflows, and creative briefs to improve operational efficiency and collaboration across teams.

• Performance Measurement: Define and monitor KPIs related to product adoption, sales enablement effectiveness, demand generation, and promotional package delivery, using insights to optimize strategies.

• Cross-functional Leadership: Build strong partnerships with Product, Outreach, and Lifecycle Marketing teams to align priorities, coordinate execution, and support sustainable business growth.

Requirements

• Proven experience in product marketing leadership, ideally with a track record of building and scaling marketing functions, programs, or go-to-market strategies from the ground up.

• Strong expertise in product positioning, messaging, and value proposition development, with the ability to translate complex product capabilities into clear and engaging audience-focused narratives.

• Demonstrated experience developing and managing sales enablement strategies, including sales materials, presentations, competitive intelligence, training, and tools that improve team effectiveness.

• Solid understanding of demand generation and growth marketing, with experience building scalable campaigns and programs that generate qualified leads and support revenue objectives.

• Strong analytical skills and a data-driven mindset, with the ability to define KPIs, evaluate campaign performance, measure adoption, and implement continuous improvements.

• Experience with CRM strategy, marketing automation platforms, and modern marketing technology ecosystems.

• Excellent leadership, communication, and stakeholder management skills, with the ability to influence and collaborate effectively across Product, Sales, and Marketing teams.

• Ability to operate strategically while remaining hands-on in execution, particularly in fast-paced, evolving environments.

• Creative problem-solving skills, strong organizational abilities, and a passion for building repeatable processes that support long-term growth.

Benefits

• Competitive annual salary ranging from $225,000 to $239,000 USD.

• Fully virtual and remote-first working environment.

• Location flexibility for employees based in eligible US states: California, Colorado, Connecticut, Georgia, Illinois, Massachusetts, Maryland, North Carolina, New Jersey, New York, Oregon, South Carolina, Virginia, Vermont, and Washington.

• Opportunities to work remotely from the United Kingdom.

• A collaborative and inclusive company culture that values diversity, creativity, and individual contributions.

• Meaningful opportunities to influence strategic decisions and shape a growing marketing function.

• Access to professional growth opportunities within a mission-driven organization.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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