Director Digital Marketing and Content Strategy

Director, Digital Marketing & Content Strategy

The Director, Digital Marketing & Content Strategy is a team leader within Inland's marketing shared services "digital success" vertical. In this newly created position, this person will be responsible for shaping and executing the enterprise-wide digital marketing and content strategy across a diverse portfolio of real estate and finance-focused entities. This role drives the vision, development, and optimization of digital content, ensuring alignment with business objectives and brand standards. The Director leads a team of content professionals, collaborates with marketing and IT leaders across the enterprise, and champions innovation in digital storytelling, multichannel engagement, and data-driven content performance.

This role is open to a hybrid format with the expectation of being in the office at least three times per week and will report to the Chief Marketing Officer.

Core Responsibilities

• Uphold the highest standards of integrity, compliance, and ethical conduct with company policies and in all content and digital marketing activities.

Strategic Leadership

• Develop and oversee the integrated digital and content strategy for Inland's entities, ensuring alignment with organizational goals and market trends.
• Lead and mentor a team of content creators and digital marketers within the "digital success" shared services vertical.
• Champion the use of the HubSpot marketing automation platform.
• Create reports, dashboards and other analytics within HubSpot to optimize content performance and lead generation.
• Foster strong partnerships with marketing leaders and other shared services verticals and provide strategic counsel on digital opportunities and challenges.

Content Development & Optimization

• Guide the creation of compelling, digital-first, audience-centric content for web, social, email, video, and other digital channels.
• Oversee editorial calendars, campaign planning, and content governance to ensure consistency and quality.

Digital Innovation & Multichannel Storytelling

• Support adoption of HubSpot across business entities and advocate for emerging digital tools and best practices in interactive media production.
• Partner with business marketing strategists to ensure the development of content-rich landing pages, social media assets, and multimedia collateral that elevate brand engagement.

Supervisory Responsibility

• Supervise current content and digital marketing staff within the marketing department's shared services vertical
• Management of external agencies and vendors as needed

Qualifications/Education

• Bachelor's degree in marketing, communications, digital media, or related discipline (Master's preferred)
• 8+ years of progressive experience in digital marketing, content strategy, or communications, with at least 3 years in a leadership role
• Experience in real estate or financial services preferred

Skills & Competencies

• Leader with proven skills to drive digital engagement and content excellence
• Exceptional written, verbal, and visual communication skills
• Advanced proficiency in marketing automation (HubSpot), analytics, and creative software (Adobe Creative Suite)
• Strong project management, organizational, and interpersonal skills
• Data-driven mindset with ability to interpret performance metrics to optimize strategy
• Collaborative, innovative, and adaptable in a fast-paced environment

Annual Base Salary Range: $125,000-$145,000. This position is eligible to participate in the company's annual discretionary bonus program.

Inland offers a competitive range of benefits for eligible Full-time employees:

• Medical/Dental/Vision insurance (PPO)
• Participation in the company 401(k) plan with a company match
• Vacation Time, Nine Paid Holidays, Three floating holidays per year
• Sick time
• Tuition reimbursement opportunity
• Company-paid life insurance equaling your annual base salary
• Company-paid short-term and long-term disability
• Paid Parental Leave

This position is eligible as an internal promotion opportunity. To learn more about the Benefits Inland offers its employees please click the link to learn more.

We are a drug-free workplace. Pre-employment background checks and drug screening is performed on all new hires, in accordance with applicable laws and regulations.

We are an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes. We are an E-Verify employer. Please click the following link to learn more.