Manager, Lifecycle Marketing

Develop and lead the execution of Brand email strategy Partner with the broader Growth Marketing team Own the strategy and governance of our owned digital video inventory Partner with Analytics, Product, and Digital teams Brief in creative partners Establish clear success metrics and measurement frameworks Lead a test-and-learn agenda Requirements 3-5 years' relevant experience in lifecycle marketing Proven track record of building and scaling multi-channel lifecycle programs Deep expertise in segmentation, personalization, and experimentation methodologies Strong communication skills and ability to translate data into compelling narratives Proactive self-starter, comfortable moving projects forward independently Test and learn mindset Highly collaborative with both internal and external partners AI fluency and prompting skills Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus. Core Competencies Demonstrates expertise in developing and executing brand email strategies, with a strong focus on lifecycle marketing, segmentation, and personalization. Proven ability to collaborate with cross-functional teams and leverage analytics to drive effective marketing initiatives. Highest-signal resume keywords Lifecycle Marketing Segmentation Personalization Test And Learn Mindset AI Fluency ATS Optimization Keywords Hard Skills Email Strategy Development Multi-Channel Lifecycle Programs Experimentation Methodologies Success Metrics Establishment Measurement Frameworks Soft Skills Strong Communication Skills Proactive Self-Starter Highly Collaborative Industry Keywords Growth Marketing Digital Video Inventory Analytics Creative Briefing Tools & Technologies Iterable Hightouch Enterprise CRM Platforms #J-18808-Ljbffr Jobtailor