Marketing Lead
IntagHire
Marketing Lead (B2C / eCommerce)
Central Austin, TX
Full-time | In-office (5 days/week)
Overview
Our client is seeking a Marketing Lead to take full ownership of a high-volume, consumer-facing marketing function with a strong eCommerce and retail component.
This is a hands-on, end-to-end ownership role responsible for both strategy and execution across all marketing channels. The ideal candidate will have approximately 4 years of experience in B2C marketing, ideally from an agency, boutique retail, gift/home goods, or product-driven eCommerce environment.
This role requires someone who is highly autonomous, execution-oriented, and comfortable owning the entire marketing function in a fast-paced environment.
Key Responsibilities
Marketing Strategy & Ownership
- Own and manage the full marketing calendar (30–90 day planning horizon)
- Develop and execute campaigns across email, paid media, social, and web
- Ensure consistent brand voice, messaging, and visual identity
- Identify trends, competitors, and growth opportunities
Email, SMS & Paid Media
- Build and execute campaigns in Klaviyo (email and SMS)
- Manage lifecycle automation flows and list health/deliverability
- Own paid social campaigns across Meta, TikTok, and YouTube
- Monitor and optimize performance (CPA, ROAS, CTR)
- Oversee external Google Ads agency performance
Website, Content & SEO
- Own website content, product storytelling, and promotional messaging
- Write and optimize landing pages and product descriptions
- Implement SEO best practices (metadata, keywords, image optimization)
- Support blog/content strategy for organic growth
Content & Creative Direction
- Plan and support photo and content shoots throughout the year
- Direct creation of content across social, email, and digital channels
- Collaborate cross-functionally on creative asset development
- Improve content production workflows and efficiency
AI & Automation
- Use AI tools (ChatGPT, Claude, Gemini) for content creation, research, and analysis
- Build lightweight automation to improve efficiency
- Ensure brand consistency across AI-generated content
Analytics & Reporting
- Build reporting across all marketing channels
- Run A/B tests across creative, messaging, offers, and timing
- Translate data into actionable insights and recommendations
- Support forecasting and demand planning with leadership
Qualifications
- Approximately 4 years of marketing experience
- B2C, eCommerce, agency, or boutique retail experience preferred
- Hands-on experience with Klaviyo (email and SMS) preferred
- Experience with Meta Ads, TikTok Ads, and GA4
- Familiarity with Adobe Creative Suite or similar tools
- Strong consumer marketing and storytelling skills
- Comfortable acting as sole marketing owner
- Strong analytical and performance-driven mindset
- Experience using AI tools to improve speed and output
Work Environment
- Full-time, in-office (5 days/week) in Central Austin
- High-ownership role with direct impact on revenue growth
- Fast-paced, entrepreneurial, and collaborative environment
Vacancy posted 16 hours ago
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