Performance Marketing Lead

About Mindbloom

Mindbloom is a leading provider of ketamine therapy that is expanding into other psychedelic medicines. The company is backed by Tier‑1 investors and focuses on creating a high‑velocity, data‑driven culture.

Role Overview

As Performance Marketing Lead, you will build an AI‑driven acquisition engine that drives the next stage of growth. You’ll be responsible for doubling net‑new clients, scaling creative, validating new channels, and managing CAC.

Responsibilities

• Accelerate access to transformative care by doubling net‑new clients in 6 months and pushing a 5‑fold increase in 18 months.
• Build a high‑velocity creative engine, delivering 8‑12 new concepts per month and uncovering compelling messages, formats, and visuals.
• Own new channel discovery and validation, launch a prioritised testing roadmap, and convert high‑signal experiments into acquisition engines.
• Own acquisition economics end‑to‑end using data, attribution and judgment to maintain CAC and payback discipline.
• Collaborate cross‑functionally to integrate creative, messaging, and funnel‑building insights into paid media strategies.

Qualifications

• Mission‑obsessed with experience or deep understanding of altered states of consciousness.
• Expertise in performance marketing, with a track‑record of managing paid acquisition at scale.
• Strong consumer psychology insight: ability to dissect belief, hesitation and decision‑making, translating insights into creative and funnel optimization.
• Channel builder: design & run experiments to identify scalable channels, structure minimum viable tests including budget, creative and targeting.
• Data‑driven investor: own economics, evaluate performance, reallocate spend dynamically and maintain discipline.
• Commitment to excellence, world‑class ambition, and AI‑first mindset.
• High agency: ownership and proactive execution.

Interview Process

• Recruiter phone screen
• Async role alignment
• Hiring manager interview
• Tech deep dive
• Career story interview
• Focused team interviews
• Reference calls

Benefits

• 90% off Mindbloom therapy for you, 40% off for family
• Fully remote; flexible schedule, deep work focus
• Annual company retreat and departmental off‑sites
• Unlimited vacation with parental leave policy
• Medical, dental and vision insurance
• Employer‑sponsored 401(k) plan

Compensation

Estimated annual salary range: $120,000 – $220,000 USD, with equity and performance‑based incentives.