Certina Brand Manager

The company

Since 1888, Certina has embodied precision you can trust. Founded in Grenchen, Switzerland, the brand has built its reputation on reliability, robustness and Swiss Made craftsmanship. Every Certina watch is engineered to withstand the challenges of everyday life and beyond.

At the heart of this commitment lies the legendary DS (Double Security) Concept, introduced in 1959. This groundbreaking innovation redefined standards of shock and water resistance, making Certina a benchmark for durability and dependability. Continuously refined over the decades, the concept reached a new milestone in 2025 with the introduction of the DS Concept Extreme Shock Resistance, further enhancing the resilience of the DS Action collection.

For more than 135 years, Certina has proven its reliability from mountain summits to the ocean depths, and through every challenge in between. Built for certainty and crafted for life, every Certina watch is a trusted companion you can always count on.

Since 2021, Certina has also been actively involved in the world of padel and remains closely connected to cross-country skiing as Official Timekeeper of the FIS Cross-Country World Cup and Ski Classics. Ambassadors such as Ebba Andersson perfectly reflect the brand's values of endurance, precision and performance.

Sea turtles have been a powerful symbol of Certina's values of resilience and endurance since 1959 - the year both the DS Concept and the Sea Turtle Conservancy (STC) were founded. Through its support of the Tour de Turtles project, the brand actively contributes to marine conservation and helps raise awareness about the importance of protecting our oceans.

Job description

Retail, Distribution & Operations Management
• Develop and optimize the U.S. distribution network in line with brand strategy and commercial objectives.
• Manage the territory effectively, including selling activities, account servicing, inventory management, stock replenishment, stock returns, merchandising, and cooperative marketing initiatives.
• Oversee operational execution to ensure inventory accuracy, product availability, and efficient stock flow across all channels.
• Coordinate logistics activities, including DHL, FedEx, and other domestic and international shipments, ensuring timely and accurate execution.
• Partner with sales and retail teams to ensure best-in-class brand execution at point of sale.
• Define and deploy visual merchandising guidelines and in-store storytelling to drive visibility and sell-through.
• Proactively identify and implement opportunities to increase in-store performance, including training, merchandising optimization, and case space negotiations.

Digital & E-Commerce Management
• Lead and manage the brand's digital presence across e-commerce and marketplace platforms.
• Execute and maintain digital product setups, content management, pricing updates, and promotional activations.
• Manage and optimize relationships with Amazon, drop-shipping partners, and other online marketplace platforms.
• Monitor digital sales performance, consumer behavior, and marketplace trends to identify growth opportunities.
• Partner with internal and external stakeholders to execute digital marketing initiatives that drive brand awareness, traffic, and conversion.
• Actively navigate and manage digital systems and platforms, taking a hands-on approach to implementation and problem-solving.

Cross-Functional & External Collaboration
• Work closely with global and local stakeholders across product, sales, digital, marketing, supply chain, finance, customer service, and operations.
• Collaborate with Switzerland headquarters to ensure alignment on brand initiatives, product launches, inventory planning, and operational priorities.
• Lead and manage external agencies and partners (creative, media, PR, digital, logistics, and marketplace providers), ensuring clear briefs and best-in-class execution.
• Serve as the key point of coordination for cross-functional projects requiring both strategic brand management and operational execution.
• Demonstrate a high degree of flexibility and responsiveness to support business needs across multiple time zones and international markets.
• Travel domestically and internationally as required to support brand, commercial, and operational objectives.

Profile

The Brand Manager, Certina USA, is a hands-on 360° role responsible for managing all aspects of the brand, from brand strategy and marketing execution to operational activities including inventory management, stock replenishment, stock returns, digital platform management, and logistics coordination. The role combines brand leadership, commercial support, digital execution, and operational excellence to drive business performance and brand growth in the U.S. market.

Professional requirements

• 2-5 years of relevant experience.
• Strong operational mindset and hands-on execution.
• Inventory, logistics, replenishment, and supply chain coordination experience.
• Digital platform management experience.
• Knowledge of e-commerce, Amazon, marketplaces, and digital marketing.
• Excellent organization, communication, and stakeholder management skills.

Skills & Competencies
• Strategic, commercially driven leader with strong executional discipline.
• Passion for watches, craftsmanship, innovation, and Swiss heritage brands.
• Strong analytical and consumer-centric mindset.
• Excellent negotiation, organization, presentation, communication, and problem-solving skills.
• Strong operational mindset with proven experience in inventory management, replenishment planning, stock returns, and logistics coordination.
• Hands-on, entrepreneurial approach with the ability to balance strategic thinking and day-to-day execution.
• Advanced digital literacy with experience managing e-commerce platforms, marketplaces, and digital ecosystems.
• Experience with Amazon, drop-shipping models, and digital marketing execution strongly preferred.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong collaboration skills and ability to work effectively within an international organization and across time zones.
• Ability to prioritize effectively, lead teams, and manage multiple stakeholders.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• Willingness to travel frequently (domestic and international), up to 50%.

Contact

Suzete Truehaft
Human Resources Manager