Marketing & Growth Manager

Job Description

Job Description

About Miller CAT

Miller CAT Corp is a Texas-based manufacturer and distributor of catalytic converter shields, MCX skid plates, and related automotive protection products. We work with a network of distributors and OEM partners, and sell direct-to-consumer through Shopify and Amazon. We're a small, fast-moving team where everyone owns real outcomes — not a big-company marketing department with layers of process.

The Role

We're hiring our first dedicated marketing hire. This is not a CMO role — you won't inherit a team or a big budget to direct. This is a hands-on operator role : you'll own our marketing execution end-to-end, working directly with the CEO, and you'll be equipped with AI tooling that handles a meaningful share of the drafting and grunt work so you can focus on strategy, judgment, and results.

You'll be plugging into marketing infrastructure we've already built — not starting from scratch. That includes a CRM with an audience-first email composer, distributor account intelligence tooling, and Shopify/Amazon storefronts already in market. You'll also work directly with our in-house graphic designer on creative for current and new product launches. Your job is to run campaigns, grow revenue, and build brand awareness using what's already in place, and to help us build out what's missing.

This role has real room to grow. If you build results, you'll have the opportunity to shape what marketing at Miller CAT becomes — including growing a team under you over time. We're not hiring someone to fill a fixed job description; we're hiring someone to help us figure out what this function should be and build it.

What You'll Do

• Own email and distributor outreach campaigns — plan, draft (with AI assistance), and send campaigns through our CRM system to B2B, B2C, and distributor audiences
• Bring your own ideas on what campaigns should look like — we have sales, account, and customer data, but not deep expertise in what works for our specific industry. We want you to look at what we have, propose targeted campaign ideas, test them, and iterate based on what actually moves the needle
• Manage paid advertising — set up and run Google/Meta ad campaigns for our Shopify store, monitor spend and performance, and adjust based on results
• Run distributor and account outreach — use our Account Intelligence tooling to identify opportunities and craft outreach that grows existing distributor relationships
• Own our brand presence — content, social media, and Shopify storefront presentation, working closely with our in-house graphic designer to develop creative for current products and new product launches
• Build influencer and partnership outreach — identify and reach out to relevant influencers, reviewers, and partners in our space to build brand awareness beyond our existing channels
• Turn our data into targeted, effective action — we track detailed sales, account, and customer behavior data across channels. Use it to segment audiences, identify opportunities, and make real, measurable changes to how we reach customers — not just report on what happened
• Direct AI-assisted workflows — review and refine AI-drafted campaign copy, outreach messages, and content rather than writing everything from a blank page
• Identify gaps and bring recommendations — you'll have real input into what campaigns, channels, and tools we should invest in next

What We're Looking For

• 3-6+ years of hands-on marketing experience, ideally at a small business, agency, or e-commerce brand where you were "the whole marketing department" rather than one specialist on a big team
• Real experience running email campaigns and paid ad accounts — not just strategy decks
• Comfortable working with (or quickly learning) CRM tools, Shopify, and basic marketing data/reporting
• Strong writing and content instincts — you can write good copy yourself and also know when an AI-drafted first pass isn't good enough
• A data-driven approach to campaign strategy — comfortable digging into customer/sales data to find segments and angles worth targeting, rather than running generic, one-size-fits-all campaigns
• Experience with influencer or partnership outreach — identifying the right people to work with and building relationships that actually convert to brand awareness or sales
• A builder/doer mentality — you want ownership and results, not a large team to manage
• Bonus: experience in automotive, industrial, manufacturing, or distributor-based B2B sales environments

What This Role Is Not

• Not a CMO or executive strategy role on day one — no direct reports initially, though the role can grow into one as you build results
• Not a "big brand" or big-budget marketing job — this is scrappy, resourceful, small-business marketing
• Not a pure content/social role — this is revenue- and outreach-focused

Why This Role Is Different

Most marketing manager jobs ask you to build everything from zero, or to fit into a rigid process at a big company. Here, you'll have direct access to the CEO, real ownership over strategy and execution, and AI tooling that removes a lot of the repetitive drafting work — so you can spend your time on the parts of marketing that actually move revenue.