Growth Marketing Manager

Zivian’s mission is to expand access to high-quality healthcare. Our expert guidance and software solutions simplify compliance, improve clinical quality, and streamline management of healthcare teams. This helps independent providers and healthcare organizations stay focused on their core competence: patient care. We believe that a successful consumer product begins with a great experience for our users, and we are dedicated to building innovative tools and platforms that empower healthcare professionals and consumers alike, providing seamless access to resources, removing administrative burden, increasing compliance and insights that enhance health outcomes. Who you are: We’re looking for a Growth Marketer who thrives at the intersection of experimentation, storytelling, and data. This is a role ideal for someone who has spent several years executing and learning across multiple marketing disciplines and is ready to deepen their growth skill set in a fast-moving health tech environment. You’ll work across the full funnel but focus on acquisition and activation, and be responsible for testing, learning, and scaling what works. This role is hands‑on and execution‑focused, with increasing ownership over growth initiatives. What you'll do Plan and execute growth optimization projects across multiple channels (paid, organic, partnerships, and product‑led growth) Support acquisition efforts including paid media, SEO, content distribution, and landing page optimization Build and optimize automated lifecycle marketing campaigns (email, SMS, in‑app) to drive activation and retention Collaborate with product and engineering to test onboarding flows, conversion points, and user journeys Use GTM tools to enrich data and support sales engagement Analyze performance using dashboards and experiments (A/B tests, cohort analysis, funnel analysis) Translate data and insights into clear recommendations and next steps Contribute to overall growth strategy while owning execution of specific initiatives Regular reporting on growth and funnel performance What you'll bring Experience in SaaS and healthcare strongly preferred Heavy bias toward action. Ability to work independently. Unafraid to ask questions when blockers are encountered. Experience with HubSpot or similar CRM platforms required Experience with marketing automation tools required (HubSpot, Customer.io, Marketo, etc.) 3–5 years of experience in growth marketing, digital marketing, or related roles Experience working across multiple marketing domains, such as: Paid acquisition (Google, Meta, LinkedIn, etc.), content/seo, email/lifecycle marketing, conversion rate optimization, partnerships or referrals Strong understanding of growth marketing principles: experimentation, rapid iteration, metrics-driven decision-making Comfort working with, drawing conclusions from, and proposing solutions using data Clear communicator who can collaborate cross‑functionally with Product, Implementation, Sales, and Design teams. Where You'll Be: We offer flexibility in your work location! For this role, you just need to be based within the US, allowing you to work where you feel most productive. What Zivian Has for You: A set of core values that help guide how we grow our organization: Build with Intention Trust and be Trusted Lift as We Climb A dynamic, diverse, and collaborative work environment. Fast-paced startup culture full of growth minded colleagues. A distributed team with opportunities for in-person collaboration. Competitive compensation and benefits package. A supportive, non-competitive work environment where the team truly cares about one another. Opportunities for continuous learning and professional growth. Flexibility in work location. #J-18808-Ljbffr