MARKETING ASSISTANT

Position Overview

Step into a role where creativity meets purpose. As the Marketing Assistant, you help tell the story of Hopkins House, amplifying its impact, inspiring supporters, and connecting families to life-changing early childhood education and career development programs. This is more than a marketing role; it's an opportunity to shape narratives that open doors for children, explore meaningful career opportunities for teens, and strengthen families and the communities in which they live and work.

This career opportunity is ideal for an emerging marketing or communications professional and offers hands-on experience in building marketing and communication campaigns that drive enrollment, fuel fundraising, and elevate a mission that matters.

What You'll Do:

1. Bring Marketing Campaigns to Life

• Help design and execute dynamic marketing campaigns that support fundraising, preschool enrollment, and career development.
• Create compelling digital and print materials that capture attention and inspire action.
• Contribute to high-impact initiatives through creative storytelling and audience engagement.

2. Create Meaningful Content

• Develop engaging content across social media platforms, including Facebook, Instagram, and LinkedIn.
• Craft stories, visuals, and multimedia pieces that highlight the impact of Hopkins House programs.
• Assist with website updates and digital storytelling that strengthens the organization's voice and brand.

3. Turn Insights into Impact

• Monitor and report on marketing performance and engagement metrics.
• Identify trends and recommend strategies to expand reach, increase donor conversion, and drive enrollment inquiries.

4. Support Brand & Communications Efforts

• Assist in drafting newsletters, announcements, and promotional materials.
• Help ensure consistent messaging and brand alignment across all channels.

What You Bring:

• A natural storyteller with the ability to communicate with clarity, purpose, and persuasive impact
• A strong instinct for sales and engagement - you're energized by the challenge of turning interest into action
• A willingness to hustle, take initiative, and roll up your sleeves to get things done - no task is too small when it contributes to the mission
• Persistence and resilience, with the drive to follow through, iterate, and continuously improve results
• Experience with social media platforms and content creation tools (e.g., Canva, Adobe Creative Suite)
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment
• An entrepreneurial mindset and genuine interest in helping build and execute new growth strategies from the ground up
• A passion for nonprofit work, education, and making a tangible difference in the community

What You'll Gain:

• A portfolio of meaningful, results-driven marketing and outreach work tied to real-world impact
• Hands-on experience not just executing campaigns, but helping shape and grow new strategies from the ground up
• The opportunity to develop sales, marketing, and growth skills in a mission-driven environment
• Mentorship and direct exposure to nonprofit leadership and strategic decision-making
• A fast-paced, purpose-driven experience where your hustle, creativity, and persistence directly translate into expanded opportunities for children, youth, and families