Business Development Representative

Job Description - Business Development Representative


Location - In-Office (Waco, TX) or Remote
Role Type - Full-Time Role

Job Description

AxisCare is seeking an experienced, driven, and highly motivated Business Development Representative (BDR) to help accelerate our sales and growth goals. We are looking for someone with a proven background in business development, outbound sales, prospecting, pipeline generation, or a similar sales-focused role. The ideal candidate understands how to identify opportunities, engage decision-makers, overcome objections, and create meaningful conversations that ultimately generate qualified opportunities for our sales team.

As a BDR, you will be on the front lines of introducing AxisCare to prospective customers. You will be responsible for researching and identifying target accounts, developing outbound strategies, connecting with key decision-makers, qualifying opportunities, and creating enough value and interest to move prospects through the sales process. You will work closely with our Sales and Growth teams to develop and execute strategic outreach plans while consistently building and maintaining healthy pipeline.

Experience selling into the home care industry, working within the home care industry, or selling SaaS or technology solutions to home care agencies is a strong plus. Candidates who understand the challenges, buying process, decision-makers, and competitive landscape within the home care industry will be especially valuable in this role.

Our ideal BDR is someone who does not simply "make calls." You understand how to research an account, develop a point of view, personalize outreach, navigate conversations with business owners and decision-makers, uncover pain points, handle objections, and create opportunities where there may not initially appear to be one. You are competitive, coachable, resilient, and highly accountable for your results. You are comfortable with rejection, motivated by goals, team collaboration, and excited by the opportunity to build pipeline and directly impact company growth.

Key Responsibilities

• Research, identify, and develop a targeted list of prospective home care agencies and other ideal customer accounts.
• Build and execute strategic outbound prospecting plans across phone, email, LinkedIn and other communication channels.
• Identify and engage key decision-makers, including agency owners, operators, executives, and other stakeholders involved in the software purchasing process.

• Conduct thoughtful account and contact research to create relevant, personalized outreach.
• Create new opportunities through cold calling, emailing, social selling, networking, and other outbound prospecting methods.
• Qualify prospects by uncovering their business needs, current processes, challenges, goals, timeline, decision-making structure, and potential fit with AxisCare.
• Clearly communicate the value of AxisCare and create interest in learning more about our platform.
• Effectively handle objections and maintain conversations with prospects who may initially be hesitant or uninterested.
• Develop and execute nurture strategies for prospects who may not be ready to purchase
• immediately but represent strong future opportunities.
• Partner closely with Account Executives and Sales Leadership to ensure qualified opportunities are properly prepared and transitioned into the next stage of the sales process.
• Maintain accurate and up to date prospect, account, activity, and pipeline information within HubSpot CRM.
• Utilize AxisCare marketing materials, sales enablement resources, case studies, and other content to provide prospects with relevant information throughout their buying journey.
• Consistently meet and exceed activity, pipeline generation, and qualified opportunity goals.
• Continuously develop your knowledge of the home care industry, AxisCare's platform, competitors, and the challenges our customers face.

What We're Looking For (Minimum Qualifications)

• Previous experience in Business Development, Sales Development, Inside Sales, Account Executive, or another quota-carrying or pipeline-generating sales role.
• Proven experience with outbound prospecting, including cold calling, cold emailing, and other outbound sales strategies.
• Strong experience overcoming objections and navigating challenging sales conversations.
• Ability to research accounts and contacts and develop thoughtful, strategic outreach.
• Experience qualifying prospects and identifying business needs, pain points, decision-makers, and potential opportunities.
• Strong understanding of the sales process and the ability to move prospects from an initial conversation to a qualified sales opportunity.
• Excellent verbal and written communication skills.
• Strong organizational and time-management skills with the ability to manage multiple prospects and priorities simultaneously.
• Comfortable working in a fast-paced, high-growth, goal-oriented environment.
• Highly competitive, self-motivated, resilient, and accountable for performance.
• Ability to accept coaching, implement feedback, and continuously improve sales performance.
• Experience working within a CRM and maintaining accurate activity and prospect information.

What We'd Be Excited To Find (Preferred Qualifications)

• Experience working in and/or selling to the home care, private duty home care, senior care, or broader healthcare industry.
• Experience selling home care software, healthcare technology, SaaS, or other technology solutions.
• Familiarity with the operational challenges of home care agencies, including scheduling, caregiver management, billing, EVV, compliance, client management, and agency growth.
• Experience with HubSpot or a similar CRM.
• Experience using sales engagement, prospecting, or intelligence tools such as LinkedIn, Sales Navigator, Gong, Aircall, Chili Piper, or similar platforms.

Pay & Benefits Summary

• Competitive salary plus commission and comprehensive benefits package.
• Medical insurance premiums are covered in full for the employee (Medical, Dental and Vision).
• 401K with competitive company matching.
• Personal time off, sick leave, and holidays.
• Company will provide laptop and other needed computer equipment.

About AxisCare


According to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes.


AxisCare was started in 2011 by industry leaders to help meet the demand for a more user-friendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 6 other countries We are a fast-growing company seeking high-performing individuals looking for a fast-paced, autonomous working environment. We are an Equal Opportunity Employer and comply with ADA regulations as applicable.