Data and Insights Analyst

Data & Insights Manager (Marketing)

The Apex National Marketing Team is looking for a Marketing Data & Insights Manager who is passionate about helping build a world-class marketing organization through customer data & insights. This individual would be responsible for platform administration – onboarding new businesses to our customer experience platform; supporting business leaders across the country with platform training and best practices; analyzing customer data and business performance data to uncover key trends; and transforming marketing & customer data into clear, actionable insights that drive smarter decisions, stronger performance, and measurable impact.

This role is highly analytical, strategic, and data-oriented, suited for someone who excels in a fast-paced environment. The ideal candidate will bring strong analytical capabilities and a high level of curiosity and emotional intelligence, enabling effective collaboration across the organization. By analyzing our customer, marketing & financial data, this role will contribute to the Company's customer growth and customer retention.

Responsibilities:

• Develop and maintain the customer experience platform in partnership with Medallia, including KPI frameworks and recurring reports that support decision-making.
• Ensure data accuracy, consistency, and integrity across systems and tools.
• Manage and integrate data from our CX platform, Customer Data Platform (CDP), analytics platforms, brand health research and external sources.
• Lead the onboarding of new businesses to cNPS platform. Facilitate training, knowledge sharing and address regional needs.
• Act as the trusted point of contact for 6 regions, responding to questions and helping to quickly resolve issues.
• Share best practices, toolkits, and playbooks to improve efficiency and consistency across markets. Identify challenges in local execution and recommend process improvements to regional leaders.
• Track and report on both local and national performance metrics, identifying trends, risks and opportunities. Partner with marketing data engineer to build tools that enable regional leaders to run local analysis with ease.
• Translate complex data into clear, compelling insights and actionable recommendations for local operators and marketing leads across the organization.
• Inform marketing strategy, segmentation, messaging, targeting, and optimization using data-driven insights.
• Support Partner Services Marketing team with ad-hoc data analysis capabilities such as A/B testing and attribution modeling.
• Collaborate with cross-functional teams to align data strategies with organizational goals.

Experience:

• Bachelor's degree in Marketing, Economics, Finance, Mathematics, Statistics, Information Technology, Data Science or relevant fields.
• 5+ years in marketing analytics, insights, or data-driven marketing roles.
• Strong experience working with marketing data (e.g., CRM data, brand health data, digital analytics, campaign performance).
• Advanced skills in Excel or Google Sheets; experience with BI tools (e.g., Tableau, Power BI).
• Proven ability to communicate insights clearly to senior stakeholders.
• Experience with Snowflake or other data engineering systems is a plus.
• Experience with AI, machine learning, or statistical analytics is a plus.

Personal Characteristics:

• Thrives in a fast-paced, entrepreneurial environment; adapts quickly and solves problems with minimal ramp-up.
• Strategic thinker with strong commercial acumen.
• Analytical – finds meaning and action in numbers and is a data-driven decision-
• Strong storytelling and presentation skills.
• Strong executive presence and ability to influence cross-functional stakeholders.

Location: Dallas, TX

Office Requirements: 4 days in office, 1 work from home (Wednesdays)

Compensation: Competitive

Other Benefits: medical, dental and vision coverage; unlimited PTO; 401(k) matching