Performance Marketing Manager

Job Title: Performance Marketing Manager Position Summary The Performance Marketing Manager at the brand drives measurable revenue growth across email/SMS and paid media channels. This person owns the day-to-day performance engine: building high-converting campaigns, improving retention and repeat-purchase behavior, managing paid acquisition, and turning customer and campaign data into clear actions that drive efficient sales growth. Working closely with Marketing, E-Commerce, Creative, and Planning, the Performance Marketing Manager ensures every product drop, collaboration, retail moment, and evergreen campaign is supported by strong audience strategy, compelling creative, disciplined testing, and performance reporting. The ideal candidate combines hands‑on channel execution with strong commercial instincts and a deep understanding of how brand, creative, and data work together to drive revenue. Key Responsibilities Email, SMS & Retention Marketing Own the email and SMS revenue strategy across product drops, launches, collaborations, promotions, retail activations, and evergreen brand moments. Build and manage the email/SMS campaign calendar in partnership with Marketing, E-Commerce, Creative, and Planning. Develop audience segmentation strategies based on customer behavior, purchase history, engagement, lifecycle stage, geography, and product interest. Create and optimize automated flows, including welcome series, abandoned cart, browse abandonment, post-purchase, winback, replenishment, VIP, and lapsed customer journeys. Write clear campaign briefs for email/SMS creative, including objective, audience, message hierarchy, offer strategy, timing, and success metrics. Monitor list health, deliverability, unsubscribe rates, engagement, and compliance standards to ensure sustainable channel growth. Identify opportunities to increase repeat purchase rate, customer lifetime value, and owned-channel revenue contribution. Paid Media & Acquisition Own day-to-day paid media execution across relevant channels, including Meta, Google, TikTok, and other performance platforms as needed. Develop paid media plans that support product launches, evergreen acquisition, retargeting, retail activations, and key brand initiatives. Manage campaign setup, budget pacing, audience targeting, creative testing, optimization, and reporting. Partner with Creative and Marketing to develop paid social concepts, ad briefs, hooks, copy, and creative variations that reflect the brand while driving performance. Build and maintain a structured testing roadmap across creative, audiences, landing pages, offers, formats, and campaign objectives. Monitor CAC, ROAS, MER, conversion rate, AOV, new customer revenue, returning customer revenue, and payback performance. Make clear budget recommendations based on performance, inventory availability, launch priorities, and revenue goals. Revenue Growth & E-Commerce Performance Partner with E-Commerce to improve site conversion, product storytelling, merchandising, landing pages, collection pages, and PDP performance. Support revenue planning for drops and campaigns by forecasting traffic, conversion, AOV, retention, and channel contribution. Identify growth opportunities across acquisition, retention, reactivation, cross-sell, upsell, and customer lifecycle marketing. Translate performance insights into specific recommendations for creative, product positioning, offer strategy, audience targeting, and site experience. Support launch‑day execution by monitoring real-time performance, diagnosing issues, and recommending adjustments to maximize revenue. Build post‑campaign and post‑drop readouts that connect marketing activity to revenue outcomes and customer behavior. Analytics, Testing & Reporting Own weekly and monthly performance reporting across email/SMS, paid media, site performance, and revenue KPIs. Create dashboards or recurring reports that clearly show what is driving revenue, what is underperforming, and what actions should be taken next. Analyze campaign performance by audience, creative, product, channel, timing, and customer cohort. Establish a consistent experimentation cadence with clear hypotheses, success metrics, learnings, and next steps. Maintain clean tracking standards, including UTMs, campaign naming conventions, attribution inputs, and platform reporting hygiene. Use analytics tools such as Shopify, Klaviyo, Google Analytics, Meta Ads Manager, Google Ads, TikTok Ads, and reporting dashboards to evaluate performance. Cross-Functional Collaboration & Execution Work closely with Creative to ensure email, SMS, and paid assets are delivered on time, on brief, and optimized for performance. Partner with Planning and E-Commerce to align marketing activity with inventory, launch timing, product priorities, and sales goals. Coordinate with PR, brand marketing, retail, and partnerships to ensure paid and owned channels amplify broader brand moments. Communicate performance trends, risks, and opportunities clearly to leadership. Bring a revenue-focused lens to marketing planning while protecting the integrity, storytelling, and cultural relevance of the brand. Qualifications & Experience Required 4-7+ years of experience in performance marketing, growth marketing, retention marketing, or e-commerce marketing, ideally within fashion, streetwear, apparel, beauty, lifestyle, or culturally-led consumer brands. Hands-on experience owning email and SMS marketing strategy, execution, segmentation, automation, testing, and reporting. Hands-on experience managing paid media campaigns across Meta and/or Google, with familiarity across TikTok or other paid social platforms a plus. Strong understanding of e-commerce revenue drivers, including traffic, conversion rate, AOV, CAC, ROAS, MER, retention, repeat purchase rate, and LTV. Experience using tools such as Klaviyo, Shopify, Google Analytics, Meta Ads Manager, Google Ads, TikTok Ads Manager, Triple Whale, Northbeam, or similar platforms. Strong analytical ability with the judgment to turn data into clear, practical recommendations. Excellent campaign management skills with the ability to manage multiple launches, tests, and deadlines at once. Strong creative instincts and ability to brief performance assets without reducing the brand to generic direct-response marketing. Clear written and verbal communication skills, including the ability to explain performance results and tradeoffs to non-technical stakeholders. Highly organized, proactive, and comfortable operating in a fast-moving, founder-led brand environment. Preferred Experience working on limited product drops, high-demand launches, collaborations, or retail activations. Experience scaling paid media while maintaining brand quality and efficient acquisition economics. Experience building lifecycle programs for VIP customers, repeat purchasers, high-intent shoppers, and lapsed customers. Familiarity with customer segmentation, cohort analysis, attribution limitations, and incrementality testing. Comfort working with creative teams, agencies, freelancers, and external platform partners. Salary $110,000-$150,000 #J-18808-Ljbffr SBH Fashion