Senior Sales Manager Wholesale Alcohol - Relocation to NC

Now Hiring: Senior Sales Manager, Wholesale Alcohol Beverage

A fast-growing craft brewery based in the Carolinas is seeking a Senior Sales Manager to lead statewide wholesale sales performance and team development.

This role is ideal for an experienced beverage alcohol sales leader who is comfortable in the field, experienced with distributor management, and capable of building disciplined sales systems that scale.

The position is designed to grow into a Director-level role as the business expands.

This position requires relocation within a designated area of North Carolina.

The employer will provide relocation assistance.

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Position Overview:

The Senior Sales Manager oversees wholesale sales execution across distributor partners and an internal sales team. This role is accountable for achieving volume targets, improving distributor execution, and developing a high-performing, accountable sales organization.

This is a hands-on leadership role requiring frequent in-market work, early mornings, evenings, weekends, and regular statewide travel.

Compensation & Benefits:

• Competitive salary commensurate with experience
• Performance-based incentives tied to wholesale sales objectives
• Health, dental, and vision insurance options
• Paid time off/vacation
• 401(k) or retirement savings program
• Relocation assistance may be available for qualified candidates
• Additional benefits and perks consistent with company policy

Core Responsibilities:

• Lead, coach, and develop an internal wholesale sales team
• Set clear individual and team sales targets aligned with company goals
• Establish regular accountability rhythms and performance expectations
• Own performance improvement plans and make personnel decisions as needed
• Drive distributor execution across all assigned markets
• Conduct ride-alongs, market audits, and priority resets
• Hold distributor partners accountable to agreed-upon goals and standards
• Address distributor underperformance directly and professionally
• Own statewide wholesale sales planning and pacing
• Contribute forecasting inputs by market and channel
• Partner with operations and finance to align demand with production capacity
• Build and maintain sales scorecards, reporting, and execution standards
• Represent sales priorities in cross-functional planning conversations
• Align field execution with marketing, operations, and finance
• Communicate risks, constraints, and recommendations clearly

Experience & Qualifications:

• 6–10 years of experience in beverage alcohol sales or wholesale leadership
• Proven experience leading and developing sales teams
• Strong distributor management background
• Demonstrated ability to set targets and hold teams accountable
• Craft beer or regional beverage experience
• Multi-market sales exposure
• Experience helping scale a sales organization