Lead Generation Specialist

Job Type(s): Full-Time | Contract to Hire Job Location: Houston, TX (Zip: 77040) | 100% On-Site Job Overview Summary: This cold-calling marketing role involves proactively reaching out to prospective and existing customers by phone and in writing. Focusing on promoting products, answering inquiries, and guiding customers through the purchasing process. Representatives input customer interactions and sales information into Salesforce CRM (Customer Relationship Management system), ensuring accurate tracking of leads and follow-ups. The role includes identifying customer needs, recommending appropriate products or solutions, and facilitating sales transactions or referrals to the appropriate sales team members. Representatives may also coordinate with internal departments to support order fulfillment and ensure customer satisfaction. Job Responsibilities: Prospect, contact, and qualify businesses, users, industry partners, and decision-makers in your market Make outbound cold calls and respond to inbound inquiries to promote products or services Handle customer objections and provide solutions to close sales effectively Conduct market research on end-users, resellers, and distribution partners Identify customer needs and recommend appropriate solutions or products Achieve or exceed daily and monthly sales targets Build and maintain positive customer relationships through excellent communication and follow-up Accurately record customer interactions, sales activities, and lead information in Salesforce or other CRM systems Collaborate with sales team members and other departments to ensure smooth order processing and customer satisfaction Maintain product knowledge and stay updated on promotions, policies, and competitor offerings Provide feedback to management on customer trends, objections, and opportunities for improvement Manage time efficiently to maximize call volume and quality Cold call to locate independent service companies Contact distributors to gather end-user information Assist lead in call log totals monthly Main point of contact for independent servicers/end users requiring complex recall work and perform additional projects/duties to support ongoing business needs. Job Requirements: 3+ years' experience in an office environment in high-volume call center environments and making Cold Calls for Sales Excellent customer service skills; interpersonal skills with ability to defuse negative situations Communication & Collaboration with team members and customers – ability to communicate ideas to instruct, inform, persuade, or motivate co-workers Digital skills: Technology, Media & the Internet - MS Office proficiency with Outlook, Word, Excel, Access, PowerPoint and skills with word processing, data management and presentations High level of attention to detail and accuracy Proficient in using CRM systems; Salesforce experience required Critical Thinking & Problem Solving - inductive and deductive reasoning, analysis and interpretation to generate possible solutions and responses to problems Effective organizational and time management skills Ability to interpret and follow work instructions and company policies and procedures Ability to apply good judgment, strong work ethic, and integrity on the job. #J-18808-Ljbffr