Senior Director Marketing Strategy

We are working with a pharmaceutical company seeking an experienced Senior Director, RCC Marketing Strategy to lead the development and execution of long-term strategic plans for the RCC portfolio within a high-impact oncology business.

Reporting to the Vice President, GU Marketing , this role will drive the long term strategic brand plan, annual planning cycle, and line extension launch planning for new RCC products and/or indications. This is a highly visible leadership role working cross-functionally across commercial, medical, market access, and operations teams to shape the future of the RCC franchise.

Key Responsibilities

• Lead the cross-functional development and ongoing refinement of the RCC three-year and annual strategic brand plans , including competitive readiness planning
• Develop the strategic framework for potential joint commercial collaborations with partner organizations
• Drive organizational alignment to the RCC brand strategy across cross-functional stakeholders
• Co-manage the indication financial plan and collaborate with commercial operations on forecasting
• Conduct deep-dive market assessments to inform brand strategy and identify growth opportunities
• Partner with commercial operations to optimize market research and insight generation
• Drive development of the target product profile to support strategic decision making
• Collaborate with Sales Operations on sales incentives, analytics, and performance insights
• Manage the RCC brand budget , ensuring disciplined resource allocation and ROI analysis
• Engage with key GU customers and accounts to gather market insights and inform strategy
• Lead and execute strategic RCC brand initiatives and programs
• Ensure full compliance with applicable laws, regulations, and promotional standards

Leadership Responsibilities

• Directly manage team members and provide leadership across matrixed and dotted-line teams
• Drive cross-functional collaboration to ensure successful execution of strategic initiatives

Required Qualifications

• +10 years experience in pharmaceutical marketing and/or strategic consulting
• Oncology experience is required
• Proven ability to develop and articulate high-impact brand strategies
• Strong cross-functional leadership and stakeholder alignment skills
• Excellent strategic thinking and market analysis capabilities
• Deep understanding of FDA promotional regulations and MLR review processes
• Advanced Excel and financial modelling skills
• Strong project management, presentation, and communication skills
• High learning agility with the ability to synthesize complex market dynamics