Partner Marketing, Data Marketplace

Data Partnerships @ Clay

As the first marketer for Data Partnerships at Clay, you'll build and scale the marketing programs that power our relationships with dozens of data providers. Unlike a traditional partner marketing role focused on a handful of strategic partnerships, this role is about creating leverage—developing the playbooks, content, and campaigns that let us drive impact across a broad and growing partner ecosystem.

You'll own the marketing relationship with our data partners: crafting joint messaging, coordinating co-marketing moments, and building the enablement resources that help partners talk about Clay effectively. You'll also design the scalable programs (partner newsletters, campaign-in-a-box kits, tiered engagement models) that allow us to maintain strong relationships without 1:1 attention for every partner.

This role requires someone who can think systemically about how to engage a portfolio of partners while still delivering high-quality, personalized-feeling experiences. You'll balance creative campaign work with operational rigor, and you'll be comfortable building from scratch in a fast-moving environment.

What You'll Do:

• Co-Marketing & Campaigns

  • Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions

  • Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data

  • Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)

• Enablement at Scale

  • Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets

  • Create and maintain partner-facing resources that help partners position and promote Clay to their audiences

  • Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value

• Scaled Partner Engagement

  • Own the partner communications calendar: newsletters, product updates, co-marketing opportunities

  • Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)

  • Track partner marketing engagement and program performance; iterate based on results

• Cross-Functional Coordination

  • Partner closely with Product Marketing on positioning and competitive messaging

  • Work with the Data Partnerships team on partner prioritization and relationship context

  • Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives

What You'll Bring:

• 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem

• Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)

• Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract

• Project management chops: you can keep multiple campaigns and partners moving simultaneously

• Comfort with ambiguity and building from scratch—this is a new function and you'll be defining the playbook

• Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems