Product Marketing Manager

Job Description

About us

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At bolt, we're on a mission to revolutionize the insurance landscape by seamlessly connecting people with the protection they need, precisely when they need it. As the world's most internationally scaled insurtech, we operate across more than 35 markets on four continents, collaborating with over 100+ leading insurers and a diverse array of business partners.

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By embedding insurance solutions into everyday experiences, we’re making protection more accessible and intuitive for millions worldwide. Join us in shaping the future of insurance, where technology, innovation, and expertise converge to close the protection gap and enable proactive risk assessment and mitigation.

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In this position you will…

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Support how bolt brings products to market by helping define messaging, execute launches, and enable sales and growth teams. This is a hands-on role focused on execution and cross-functional collaboration, with strong exposure to AI-driven products.

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You will be responsible for…

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• Supporting development and refinement of product positioning and messaging
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• Translating product capabilities (including AI features) into clear customer value
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• Assisting in execution of product and feature launches
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• Creating and maintaining sales enablement materials (decks, one-pagers, FAQs)
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• Partnering with Growth Marketing to integrate product messaging into campaigns
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• Supporting campaign inputs such as personas, use cases, and value propositions
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• Ensuring consistency across campaigns, landing pages, and sales narratives
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• Conducting customer and market research to inform messaging
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• Creating product-focused content and narratives
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• Supporting onboarding, adoption, and expansion messaging initiatives
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For you to be successful…

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• 2–5 years of experience in product marketing, product management, or related roles
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• Experience in B2B SaaS environments
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• Strong communication skills with ability to simplify complex concepts
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• Highly organized with strong attention to detail
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• Comfortable working cross-functionally with Product, Sales, and Marketing
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• Basic understanding of demand generation and marketing funnels
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• Experience or interest in AI-driven products
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We expect you to be able to demonstrate the following key competencies:

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• Collaborative:
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Partners effectively across Product, Sales, and Marketing

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• Communication:
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Translates complex ideas into clear, compelling messaging

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• Execution-Oriented:
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Delivers high-quality outputs consistently and efficiently

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• Curious & Adaptive:
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Continuously learns and applies new tools, including AI

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You will require the following qualifications and skills

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• Strong writing and content development skills
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• Ability to manage multiple projects simultaneously
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• Familiarity with go-to-market processes
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• Willingness to learn and iterate quickly
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For more information…

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Diversity and Inclusion

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At bolt, we are diverse and inclusive. We value each person's unique skills, background, and identity. We never discriminate on cultural background, religion, sex, gender, gender identity or expression, sexual orientation, age, disability, veteran status, genetic information, marital or family status or any legally protected status. Everyone belongs. And because everyone’s different, we’re also flexible in the ways we work, so each person can bring their best efforts every day.

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