Marketing Planning Manager - Credit Card Customer Marketing

Marketing Planning Manager

Work Location: Mount Laurel, New Jersey, United States of America

Hours: 40

Pay Details: $91,000 - $145,600 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business: Marketing

Job Description: This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

As part of the Consumer marketing department, you will serve as a trusted advisor and one of the primary Marketing contacts to the Consumer Lending businesses building valuable relationships with business leaders to translate business, client, and product strategies into supporting integrated marketing strategies and plans leveraging all available marketing tactics such as digital and direct to consumer. This role has strategic influence on marketing for the Credit Card Customer Engagement business.

You are a decidedly driven professional skilled in both strategy and execution. You collaborate and negotiate with internal and external marketing partners to develop integrated marketing plans, programs, and tactics that leverage marketing capabilities to achieve business goals; enhance client experience; and acquire, grow, and retain profitable client relationships. You will participate in sprint reviews and quarterly PI planning sessions, to gain alignment on upcoming priorities while ensuring capacity.

As a valued member of the department, you should have credit card marketing experience at a top bank or fintech with financial services/marketing experience and a proven track record of successfully navigating complex organizations operating in agile or pod-based environments. You should have supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems. You should have experience analyzing campaign results to inform future strategies and crafting compelling and insights-based presentations for senior leaders.

The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

Education & Experience:

• Undergraduate degree and/or equivalent relevant experience
• 7+ years experience
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Preferred Skills:

• Credit Card Marketing experience.
• 7+ years of prominent banking institution experience.
• Bachelor's degree in Marketing
• Ability to contribute to strategic direction of their portfolio and provide advice and recommendations to senior leadership
• Experience developing and managing marketing campaign strategy to build and launch new programs and capabilities, leveraging trigger marketing and Salesforce Marketing Cloud journeys
• Ability to make an impact, influence and achieve results with effective relationship building, negotiation, problem-solving, decision making, and communication skills resulting in the ability to influence others to adopt a new perspective.
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• Ability to lead projects of significant complexity and moderate risk exposure, in addition to leading a team of professional peers.
• Sophisticated understanding of clients through the interpretation of end user research and analytics.
• Ability to provide direction, coaching and leadership to other teammates, particularly around marketing programs development & management, and around creative development.
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Strong presentation skills and communication skills.
• Demonstrated budget management experience.
• Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadline
• Demonstrated experience direct-to-consumer and/or digital marketing campaigns, life-style triggers, or customer cross-sell journeys, including strategy, launch and post-implementation review
• Analytical, big-picture thinker: experience building innovative test-and-learn strategies and evolving marketing program to best in class
• Experience operating in Pods/Agile environment (i.e. Scrum-Methodology or Kanban), a plus
• Team player; positive energy and attitude

Customer Accountabilities:

• Creates integrated marketing campaigns that meet business and marketing strategies and objectives
• Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
• Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
• Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
• Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
• Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
• Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
• Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
• Analyzes past results and makes recommendations to maximize return on investment
• Evaluates effectiveness of in market activity Post Implementation Review (including recommendations)
• Tells our Story effectively communicates the results and sells the value of marketing
• Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
• Navigates through roadblocks by engaging key stakeholders/sponsors
• Leads multi-functional teams through the project
• Tracks and manages budget against plan, meeting all financial reporting requirements
• Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
• Uses data combined with judgement and intuition to make recommendations and drive action
• Utilizes data to tell our story and make recommendations that are simple and concise
• Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems

Shareholder Accountabilities:

• Prioritizes and manages own workload to meet service level requirements for service and productivity
• Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
• Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Protects the interests of the organization identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
• Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
• Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
• Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise