Senior Marketing Manager, Lifecycle & Growth

Senior Manager, Lifecycle & Growth Marketing

Wedgewood is seeking an experienced hands-on Senior Manager, Lifecycle & Growth Marketing to drive customer activation, engagement, retention, and lifetime value across the end-to-end prescription lifecycle. This role sits at the intersection of lifecycle marketing, site merchandising, promotions, personalization, and conversion optimization, with accountability for improving customer behavior and commercial outcomes across both prescriber and pet owner journeys.

Reporting to the VP, Digital Experience, this individual will lead the development and execution of lifecycle strategies that increase first-fill conversion, repeat behavior, customer retention, and long-term value. They will work cross-functionally with Marketing, Data Automation, Business Intelligence, and Product teams to optimize every stage of the customer journey.

This role is ideal for a strategic growth leader who combines customer-centric thinking with strong analytical skills and a passion for continuous optimization.

What You'll Do:

• Develop and execute lifecycle strategies across the customer journey, from onboarding and activation through retention and re-engagement.
• Design customer journeys that drive first-fill conversion, repeat prescribing behavior, refill adherence, and long-term loyalty.
• Build segmentation, targeting, and personalization strategies to deliver relevant communications and experiences.
• Identify opportunities to improve customer engagement and reduce churn across prescriber and pet owner audiences.
• Own key growth metrics, including activation, conversion, repeat behavior, retention, and lifetime value.
• Partner with Product and Customer Care teams to identify and remove friction across the customer journey.
• Develop and execute testing roadmaps focused on improving conversion rates and customer engagement.
• Leverage behavioral insights to optimize lifecycle touchpoints and customer experiences.
• Lead site merchandising strategies that support customer acquisition, activation, and retention goals.
• Manage promotional planning and execution across digital channels.
• Optimize product visibility, content placement, and customer pathways to improve conversion and engagement.
• Collaborate with Product, Marketing, and Formulary teams to enhance discovery, navigation, and merchandising experiences.
• Partner with Data Automation and Business Intelligence teams to develop personalized customer experiences.
• Leverage customer behavior, transaction data, and engagement signals to inform journey design.
• Ensure a consistent customer experience across website, email, SMS, and other digital touchpoints.
• Establish KPIs and performance dashboards across lifecycle and growth initiatives.
• Analyze customer cohorts, retention trends, and lifetime value metrics to identify growth opportunities.
• Present insights and recommendations to senior leadership.
• Continuously evaluate program performance and optimize based on data-driven learnings.
• Serve as a key connector between Digital Experience, Data Automation, Marketing, Customer Care, and Business Intelligence teams.
• Align stakeholders around shared customer journey objectives and growth priorities.
• Champion a culture of experimentation, customer-centricity, and continuous improvement.

What You've Done:

• Bachelor's degree in Marketing or equivalent relevant work experience.
• 7+ years of experience in lifecycle marketing, CRM, growth marketing, e-commerce, or customer retention.
• Proven experience developing customer lifecycle strategies that drive measurable business results.
• Strong understanding of customer journey mapping, segmentation, personalization, and behavioral marketing.
• Cross-functional success managing initiatives involving marketing, product, analytics, and technology teams.
• Experience with Salesforce Marketing Cloud/SFCC (or similar), customer data platforms, and marketing automation tools.
• Experience with A/B testing, experimentation frameworks, and conversion optimization.
• Experience in healthcare, veterinary, pharmacy, subscription, or highly regulated industries preferred.

Who You Are:

• Analytical mindset with experience leveraging customer data to drive decision-making.
• Familiar with site merchandising and e-commerce best practices.
• Excellent communication, presentation, and stakeholder management skills.
• Curious, motivated, and solutions-oriented with a hands-on mindset.

What's In It For You:

• A comprehensive benefits package that includes health, dental, and flexible spending accounts, and voluntary pet insurance!
• 401(k) retirement plan with a generous company contribution to help you save for the future
• Company Paid Life and disability insurance
• Access to additional voluntary insurance options
• A generous paid time off program that increases every year
• Tuition reimbursement
• Opportunity for growth We believe in promoting from within and do so through our internal job posting program!

Why We Do What We Do

At Wedgewood Pharmacy, your work has purpose. Every prescription you help prepare, support, or deliver contributes to improving the health and well-being of animals. We are passionate about what we do and proud to build a workplace where people feel supported, included, and valued.

Our Commitment to Inclusion

Wedgewood Pharmacy is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where everyone can thrive.