Altra: Coordinator, Social & Community

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you. To learn more about our values and our culture, visit Altra Careers or What will you do? The Social & Community Coordinator sits within the Marketing Department and is focused on executing social and community initiatives that help us win with our priority audiences and grow Altra’s presence across North America. You will support day-to-day social execution, community programming, and creator content production across TikTok, Instagram, and other platforms as needed. This role works closely with the Social Media & Community Manager, Director of Social Impact, Marketing team, Creative team, and external partners. It reports to the Social Media & Community Manager. Let’s break down that day-in-the-life a bit more. Social Media Support the execution of Altra’s social media strategy across TikTok, Instagram, Facebook, YouTube, Strava, and emerging platforms, helping adapt content for channel-specific needs. Assist in managing Altra’s TikTok presence by identifying trends, supporting content ideation, and helping execute native, platform-first storytelling. Support creator content production by coordinating creator outreach, managing content timelines, and helping ensure delivery of high-volume content for TikTok and other social platforms. Work with creators, athletes, and ambassadors to support briefing, scheduling, asset collection, and content approvals. Help develop social content ideas in partnership with the Social Media & Community Manager and Creative team, grounded in culture, sport, and community storytelling. Assist the Sports Marketing team in supporting athlete ambassador initiatives, including content coordination and social amplification. Stay plugged into social and cultural trends to help surface relevant ideas, formats, and opportunities for the brand. Maintain and update social and community content calendars to ensure alignment across campaigns, product launches, and community moments. Capture and edit lightweight iPhone content from events, activations, and community experiences to support real-time storytelling. Help organize and track creator deliverables, social assets, and campaign timelines. Support budget tracking, partnership documentation, and coordination of agreements with internal teams. Assist in compiling performance insights, community learnings, and content recaps to inform future programming. Social Impact & Community Support Altra’s social impact initiatives focused on creating an inclusive run community Develop and execute grassroots marketing programs with run clubs, events, and community partners in growth markets. Build and foster relationships with diverse and women-focused run organizations Assist in operationalizing partnerships with organizations such as RIDC, Run for Public Lands, Trust for Public Lands, and Freestone Endurance alongside the broader marketing team. Support execution of the product seeding program, helping manage creator lists, shipments, and follow-up content tracking. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundational skills you’ll need to succeed and grow into the position. While formal education in Marketing, Communications, or a related field is a plus, we are most interested in your 2+ years of experience and demonstrated ability to execute social and community work. A successful candidate has a passion for social media, storytelling, and community building. They are highly organized, curious about culture, and excited to contribute in a fast-paced, collaborative environment. They are consumer-first minded and eager to help bring ideas to life across multiple channels. The foundation skills you will need in this position are: 2+ years in social media, influencer/creator marketing, or related roles Strong interest in TikTok, short-form video, and creator-led content Experience supporting creator workflows from coordination to delivery Highly organized; able to manage timelines, deliverables, and multiple projects Solid understanding of social platforms and what drives engagement Familiar with tools like Sprinklr, CreatorIQ, and project management platforms (e.g., Wrike) Ability to contribute to creative briefs and support execution across teams and partners Experience in supporting social impact, purpose-driven, or community initiatives Ability to help integrate storytelling around brand purpose, inclusion, and community Comfortable working with nonprofit partners, grassroots orgs, or community-led programs Strong communication and collaboration skills Agile and adaptable in fast-moving campaign environments There are also a few skills that are not required but preferred. Passion for running and outdoor culture Experience creating or editing short-form content Strong grasp of TikTok trends and creator ecosystems Exposure to run clubs, endurance sports, or community-driven marketing Location requirement: This role operates on a hybrid schedule out of our Denver, HQ 3 days a week. Hiring Range: $60,480.00 USD - $75,600.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. From inspiration to innovation to an evolution. Altra Running was founded on an innovative approach to running shoes. An approach that took us from the back room of a specialty running store to the front of the pack on roads and trails across the world. An approach that has kept us going for a decade and aims to keep you running for a lifetime. And an approach that ultimately inspired—and continues to inspire—every single Altra shoe. Naturally, Altra Co-Founders Brian Beckstead and Golden Harper met on the first day of cross-country practice their sophomore year at Orem High School in Utah. From there, it was off to the races, both literally and figuratively. When it comes to shoes, innovative thinking runs in the Harper family. So it was no surprise when Golden toasted a pair of shoes, heating them just enough to be able to remove the heel and form a Balanced Cushioning platform. What was surprising was the result: For the first time in his life, Golden was wearing a running shoe that he felt wasn’t obstructing the way he ran. Wide-lacing shoes inspired a FootShape™ design. A household toaster oven inspired Balanced Cushioning. FootShape™ and Balanced Cushioning inspired 1,000s of people to purchase brand new, unmodified shoes and take them to a shoe cobbler to hack them up and balance them out. That’s the foundation of Altra Running: innovative, disruptive thinking. We’re going to continue to innovate. Continue to inspire that break-free feeling of getting out there, far from expectation and constraint. We will continue to earn new perspectives by reaching new heights. We will continue to blaze trails and explore new roads. And continue to show up unapologetically ourselves as we encourage all who run to do the same. Join us. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to View email address on click.appcast.io.