Regional Director of Sales

The Role

As a Regional Director of Sales at Traversal, you will be responsible for building and scaling our Western region GTM operations. You will lead a high-impact team of Enterprise Account Executives , while also playing a hands-on role in navigating complex technical evaluations and guiding high-impact proof-of-concepts.

We are looking for a strategic, high-ownership leader who can translate deep technical value into business outcomes for SREs and engineering leaders while establishing the foundational sales playbook for our agentic observability platform.

Responsibilities

• Regional Strategy & Leadership: Define and execute the sales strategy for the Western region, overseeing outbound prospecting, qualification, and complex contract negotiations.

• Team Development: Recruit, mentor, and lead a team of high-performing Account Executives , fostering a culture of technical storytelling and excellence.

• Technical Partnership: Collaborate closely with the Sales Engineering team to ensure the successful execution of deep-dive demos and technical proof-of-concepts.

• Product Feedback Loop: Serve as a key voice of the customer, relaying field insights from the Western market to Product and Engineering to shape the roadmap.

• Stakeholder Management: Represent Traversal with credibility when engaging with C-suite executives and senior platform engineering leaders.

Requirements

• 8+ years in enterprise SaaS sales , with at least 2-3 years in a leadership role, preferably within technical fields like observability or infrastructure.

• Experience exceeding regional sales targets in early-stage or high-growth environments where you have built pipelines from the ground up.

• Demonstrated ability to lead multi-stakeholder sales cycles focusing on technical decision-makers.

• Strong ability to communicate effectively with engineering buyers and understand SRE workflows .

• A self-starter who thrives in ambiguity and takes a high-ownership approach to scaling regional operations.

• Observability experience

Why You Should Join Us

We’ll make sure you’re fully supported with health insurance, a great tech setup, flexible time off, and plenty of in-office snacks. We offer competitive salary and equity packages, and take thoughtful consideration with every hire on our small, high-impact team.

We have a collaborative, hard-working culture and are energized by building the future of AI-powered software maintenance .

Working here means owning meaningful parts of the product, having the flexibility to move fast, and learning constantly. This is a place to grow your career, make a real impact, and help define a new category of infrastructure software.