Director of Marketing

Job Description

Job Description

Position Summary:

We are seeking a result-driven Marketing Director / Admissions Liaison to drive census growth at our facility. You will be the primary external face of our center, cultivating referral relationships and ensuring a seamless transition for new residents from acute care settings to our post-acute care or long-term care programs.

Key Responsibilities:

• Relationship Building : Cultivate and maintain strong referral relationships with hospital discharge planners, case managers, social workers, physicians, and home health agencies.

• Admissions Management : Assess the clinical needs of potential residents at local hospital to ensure our facility has the capability to treat them. Guiding families through facility tours and the intake process.

• Census Development : Develop and implement strategic marketing plans to meet occupancy and payer mix goals (Medicare, Medicaid, Managed Care).

• Community Outreach : Represent the facility at local health fairs, senior centers, and community networking events to enhance visibility and public image.

• Cross-Functional Collaboration : Coordinate closely with the Administrator, Asst. Administrator, Director of Nursing, and the Business Office to ensure all clinical, financial and regulatory requirements are met prior to admission.

• Participate in the morning meeting and submit plan / agenda for the day.

• Submit End of Day report to the Administrator & Assist Administrator / Admission Director.

• Data Tracking : Monitor market trends, competitor activities, and referral data via CRM

• Experience : Minimum 1-3 years of healthcare marketing or admissions experience, specifically within skilled nursing, sub-acute rehab, or long-term care facility.

• Knowledge Base : Strong working knowledge of Medicare, Medicaid, and managed care sub-acute insurance guidelines.

• Skills : Excellent interpersonal communication, strong data management skills, and the ability to work under pressure.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

• Minimum 2 years experience in healthcare setting required.

• Must possess the ability to communicate effectively, orally and in writing.

Salary plus extensive bonus structure

Experience is a must

Job Type: Full-time