Marketing & Communications Manager, Joe's Pub

Job Description

Job Description

Marketing & Communications Manager, Joe’s Pub

Full-time, Exempt

The Joe’s Pub Marketing & Communications Manager will be responsible for leading the planning, development, and implementation of marketing strategies for Joe’s Pub’s 600+ performances each year, and three Artist Development Programs. They will play a singular role in advertising, multi-channel marketing, paid social media advertising, and developing marketing plans. The Marketing & Communications Manager will be adept at enhancing audience engagement and ensuring a consistent and compelling brand message, and will manage the growth and development of Joe’s Pub Fellow.

Responsibilities:

Marketing and Communications Strategy

• Identify and pursue unconventional marketing opportunities: unexpected platforms, cultural moments, and collaborators 
• Build and sustain advertising and promotional trade partnerships with other cultural institutions and media outlets 
• Meet earned revenue goals by implementing marketing strategies to drive ticket sales
• Manage extensive approval processes through the larger organization

Press

• Lead and conceptualize institutional press strategy
• Manage a team of external press consultants
• Compile and distribute assets for institutional, genre-based, and show-specific press releases
• Approve and edit press materials for institutional and show-based PR
• Produce annual media dinner
• Book press tickets and manage notification of artists and restaurant staff of press in attendance at shows

Digital Medi a

• Lead digital marketing strategy
• Manage a team of external digital media consultants
• Set budget and strategy for digital advertising
• Lead relationships with digital advertising partners and manage Joe’s Pub presence on these platforms
• Approve / manage / populate Joe’s Pub social media calendar
• Create, schedule, and distribute all eblasts
• Creative Direction
• Collaborate with The Public Theater’s Brand Studio on the design of Joe’s Pub digital and print promotional branding
• Write / edit all copy for digital and print promotional branding
• Manage distribution of digital and print promo materials to artists and promotional partners
• Produce photoshoots for Joe’s Pub artist development programs, including booking photographers and hair and makeup teams, scheduling, and on-site management

Archive Management

• Cultivate, manage and book team of House Photographer contractors, distribute selects, manage photo catalogue

Data and Market Research

• Utilize audience insights to inform strategic decisions
• Track and analyze campaign performance, ticket sales trends, and audience behavior
• Collaborate with external partners on focus group and primary research relevant to ticket buyers
• Regularly report on eblast performance, digital media performance, and other metrics

Website

• Represent Joe’s Pub in organization-wide digital and web projects
• Partner with the Public Theater’s web team to manage Joe’s Pub web pages
• Edit and review each artist’s performance page
• Troubleshoot web issues
• Build, manage, and edit landing pages for Joe’s Pub artist development programs, seasonal events, other programs, and special projects

Ticketing and On-sales

• Collaborate with The Public Theater’s ticketing and web teams to lead and/or manage announcements, rolling weekly show on-sales and scheduled on-sales for select shows
• Copywriting and execution of all messaging to ticket buyers in the event of scheduling changes or cancellations

Cross-Departmental Collaboration

• Collaborate with The Public Theater’s Development, Special Events, WebDev and Marketing teams regularly
• Collaborate with The Public Theater’s ticketing team to distribute messages to ticket buyers about scheduling changes or cancellations

Requirements
The ideal candidate will have:

• 5+ years marketing and project management experience
• highly organized, detail-oriented and systematic with strong time management skills and the ability to work well in a team
• have strong written and verbal communication skills, particularly copywriting and editing.
• Proficiency with programs within Microsoft Office suite; Canva; Tessitura; CMS; Photoshop, InDesign and Illustrator
• Social media platforms required, including but not limited to: Instagram, Facebook, and Upscrolled, as well as analyzing social media metrics and advertising.

Have a working knowledge of New York City music/arts scene and be a self-motivated, creative, forward thinker.

Compensation & Benefits  
The salary for this position begins at $72,000 annually, commensurate with experience. This position is available immediately. This is a full-time, Exempt position in accordance with the Fair Labor and Standards Act.   

The Public is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in the theater field are strongly encouraged to apply. All qualified applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.